It is most important that the company have non-stop flights. Especially since all the flights take off with or without passenger, beyond to leave as free choice for the employees if they would go or not to participate, therefore who possua psychological conditions not to remain itself firm would have to go house to rest it, so that it does not affect to all. Larry Ellison has much to offer in this field. At the same time assistance to familiar of the victims, creating a Center of Attendance must be given ace families of the victims and dislocating them for an only hotel, so that they are intent in an only place and so that it has the necessary comfort. Moreover, it must be given to solidarity and attention for the same ones. a very important factor is that if it does not have to publish the list of passengers, therefore can cause a bigger tragedy. Being thus, the families have priority in knowing on the relatives gifts in the airplane. Later she must yourself be worked with the assessorship of the press so that press conferences are effected periodically to give clarifications to the society, beyond being important for the image of the company.
Being thus the company she must disclose the essential, keep a solidity, control the emotions and follow an only line so that the company is the only reliable source. These attitudes had been taken correctly in the heat of the events for the vice-president of marketing of the company, since its superior met travelling. Soon after these positions, were perceived that the TAM not possua a plan of crisis management, plan this that is essential for any company, therefore at crisis moments serve as a manual of as if it must act. Being thus, its manual was requested for American Airlines, the same one was very requests and beyond the asked for manual, one technician specialized in crisis management was sent to assist the TAM.