It is common some commercial establishments to fix plates with to say ‘ to them; I come back j’ , the acknowledgment, obviously, destines it the hourly deserved one of lunch. Certainly, the fact does not occur with companies of great transport because the same ones possess employees sufficients to supply the absence during the traditional one schedule. However, some customers use to advantage the lunch schedule exactly to carry throughpurchases and are disappointed with acknowledgment. ‘ ‘ I come back j’ ‘ it sends one soon absence, with the promise of satisfactory sales, but the rapidity is not enough to satisfy the potential customer, who finishes giving up of purchase losing its proper schedule of recess. It has who says that the plate settled in the door of the not condiz commerce with the reality, a time that some establishments remain with the acknowledgment the day all. It fits then to clarify; ‘ ‘ I come back j’ ‘ , after the schedule of the lunch or of has supper?.