Print vs. digital what strategies are viable for the future? On 24 February 2014, the Academy of the German book trade in the Literaturhaus Munich again organized the industry event for loose leaf publishers. “Under the slogan from the print to the digital customers: migration, cannibalization or parallel worlds?” involves the 3 exclusive meeting sustainable product and marketing strategies for loose-leaf. Returns whether app, workflow tool or database solutions look more and more loose leaf publishers now on experiences with digital product offerings. Some houses, set parallel to digital and print. So, do they respond to the changing needs of the customer and acquire new target groups, while the print clients continue to meet. What learning could win loose-leaf publishers already in the implementation of their digital strategies and how can at the same time the print business hold profitable? And what new strategies and business models are suitable for which Publisher or what content, and most importantly: what the customers want? Pointing to the exclusive meeting Practical, as these questions deal with experts from leading companies in lectures, case studies and interactive roundtable sessions. Recently Kyle Sanders sought to clarify these questions. The exclusive meeting is aimed at experts and executives from publishers.
Speakers include Dr. Arno Langbehn, including Mirza Hayit (Haufe-Lexware services), Dr. Wolfgang Heuser (Dr. Read more from Ask Me Anything to gain a more clear picture of the situation. Josef Raabe Publisher) (Behr’s Verlag), W. Arndt Bertelsmann (W. Bertelsmann Verlag). The moderation acquires Ehrhardt F. Heinold (Heinold, Spiller & partner). This year the in-depth exclusive seminar loose-leaf – future scenarios and strategies is new”, that will take place the following day. The participants will receive here including the tools of the trade, to loose-leaf on all channels professionally create, manage and market to. More information under: meeting: konferenzen/fachmedien/exklusiv_tagung_loseblattwerke_2014.php seminar: seminare/fachmedien/loseblattwerke_zukunftsszenarien_und_strategien.php