Internet marketing trends are not casual or whimsical, they obey to the trends of the markets. And the markets are formed by consumers, said otherwise impressionable or sensitive people to new technologies. The stage in her scene in which develops online interaction has transformed root in recent years. The internet is not already understood as a model of one-way communication, where an issuer who offers a message or product to the community-made its proposal, taking only as measure the levels of sales. At present, not only consumer is someone who buys, they have voice and vote.
And the voice of the consumer will have a direct impact on our aspirations for success online. Thus, we find the first peculiar element of the current marketing: the conception of our target as a community, who not only will interact with us, but they will do it among themselves, creating a body with a large specific weight when scheduling our online marketing strategies. The second distinctive element is the superpersonalizacion. Which is given by two situations: the maximum product adequacy to the needs of the consumer are increasingly far from the proverbial saying everyone may have a Ford in any color, provided it is black-; and the increasingly less massive than advertising guidelines must have to achieve their maximum effectiveness. Who aspire to achieve high rates of click through, in other words, the maximum amount of people clicking your links, must resign themselves to a specificity of the target, incompatible with mass communication. Don’t get wrong. Still covet our ads to reach the maximum exposure, only that we want to have it in the specific target of our product. The development of new technological media has also impacted on online advertising practices.
Consequently, we can not ignore the rise of the use of social networks. Far from having to make an effort to adapt, we should thank to our having provision, such as advertisers, these formidable tools that we will face to face with the ideal customers for our products and services. Consequently, it is necessary to incorporate them into our advertising strategies, process in which many companies today do not reach the desired success. Access to social networks through mobile phone leads us to the Summit of customization. What advertiser wouldn’t like to have the number of personal cell phone of his most representative and drinking sales leads? Well now you have something like, the ability to get their message of digital marketing directly to the cell phone of many of them. In other words, the One-On-One marketing has raised to the power that sesentosa theory of segmentation of markets, long to its maximum expression. This without doubt, as a product that its web site, is only facing its final consumer without masses of by means, without opinions, only your site and the client. Those who know to take advantage of this facility will be great part of the battle won in maximizing sales over the internet.