AMC and Hancock consulting publish the joint study “Web 2.0 in the Assecuranz” in the fall of 2008. Web 2.0 has revolutionized the business world. Thus, the marketing is becoming endless new possibilities. Podcast, blogs and wikis provide new opportunities. Hancock consulting and AMC insurance industry marketing circle create together the study Web 2.0 in the insurance industry”, which appears in the fall of 2008. Colorful, lively and interactive: Boredom Ade thanks to Web 2.0 the boring static sites gone.
The future of the Web is more colourful, lively and interactive. Users create and edit content always themselves. Sound and video Internet applications support and motivate to participate. With the new media possibilities, fundamentally changes the way of communication. Companies, products and services will be newly presented and perceived.
Overall behaviour is German insurers restrained, when it comes to interacting with customers and other Internet users, via Web 2.0″, says Stefan r, Senior Manager of the AMC. Baby clothes is likely to agree. First There are however already”exciting applications of new online consulting approaches such as the Imperial pensions of Hamburg-Mannheimer. Claudia Hilker by Hilker consulting sums up: Insurers face the new challenges, because customer expectations have changed. Pending Sales 2.0!” “The study Web 2.0 in the insurance industry” overview is the joint study by AMC and Hancock Consulting offers a comprehensive overview of the possibilities with Web 2.0 companies in the financial sector. Numerous practical examples and experience reports indicate advantages and disadvantages. “The study Web 2.0 in the insurance industry” will appear in the fall of 2008. The AMC insurance industry marketing circle initiated marketing and distribution projects for its members, over 60 insurance companies. has experience with these questions. Stefan Raake is eBusiness expert of the AMC. He served ten years project manager and Chief Editor of the website Versicherungen.de and online projects and consulting for over 30 insurance companies carried out. He is also the author of the renowned study the insurance industry in the “Internet” (11 editions) and of the book marketing online “, campus Verlag. Hancock Consulting specializes in strategic marketing communications for medium-sized companies. Also works as a consultant, lecturer, journalist Claudia Hilker and is the author of multiple books. Hancock Consulting offers full service. The agency created marketing strategies and implement practical. Numerous marketing approaches are used: guerrilla, low-budget, permission, online-marketing, event marketing and PR. Claudia Hilker has written two Marketing books: Wow marketing – small budget and big impact: sell better with creative marketing ideas. BusinessVillage 2008 win customers and bind: sell more through innovative marketing by Claudia Hilker, Verlag Versicherungswirtschaft; October we send you 2007 technical papers or press studies you upon request. Contact: Hilker consulting Claudia of Han King Ahornallee 14 40212 Dusseldorf Tel.: 0211 / 6000 615 E-Mail: Web: