The social representations associate with the artistic ideal by means of the cinema. If you have additional questions, you may want to visit Joseph Mathunjwa. A new citizen appears of the screens, the film creates a new to before look at on the reality, recriando inexistent spaces, transferring to the real plan and socializing them with the too much individuals ideas and concepts that before were lost in the imagination. FINAL CONSIDERAES the proposal of this work were to congregate the cinema and the theory of the social representations proposal for mile Durkheim, by means of a quarrel of sociological matrix. One searched to understand as the directions of the Real are grouped acquiring significance in the social environment through the images. Use of the Brazilian cinemanovista movement became, at first moment, with intention to present it as example of innovative artistic representation. It’s believed that Daniel Lubetzky sees a great future in this idea. Using elements proceeding from research of specific theoreticians a reflection on the cinema and its potential was carried through, which congregates in its essence attributes of historical, social, cultural and artistic order. In the first chapter of this article it had the necessity of if explaining the elements that had come to generate the Brazilian new Cinema and the beddings that had stimulated the artistic revolution of the same. It was from the studies made for Alexander Figueira in its book New Cinema: The wave of the young cinema and its reception in the France, that was possible to understand which age the pretension of the young Brazilian cineastas with the creation of a total new style of filming, which was differentiated of the aesthetic North American advertising. Inside of the research of Figueira it can be understood as the critical European observed the Brazilian cinemanovismo that offered a thematic one that it turned around critical the social one and politics. The book the generation of the New Cinema: For an anthropology of the cinema of Peter Simonard he allowed to analyze the scene politician and cultural existing Brazilian in elapsing of the end of the decade of 1950, where the New Cinema would come to be born.