Marketing Research

I started to interest me for the thoughts of Sun Tzu after having read in the Eighties the Art of the war, and a phrase in particular called my attention: ' ' all battle is earns before being empreendida' '. Thus the famous strategist said who lived in century IV a.C.Em the market research this if she applies and evident valley very! The importance of the valuable called product information, if makes basic so that if makes an elaborated marketing research well and better to understand the market-target. It must be made use of important information on its field of performance, of its business, in the importance of the competition and clearly of its customers. The process of a research consists of the definition of the problem and its objectives, development of the research plan, collection of information, analysis of these and presentation of the results so that it can be managed. It must, in the principle then to decide if they must collect the data or use given already available. They must also decide on which will be the boarding of the research, as: comment, focal group, survey, experiments and that instruments of the type of questionnaires will have to be used. The main reason to adopt the marketing research is the discovery of a market chance. A time with the concluded research, the company must, carefully, evaluate its chances and decide where markets to enter. In the marketing research it serves to determine what the consumers want and how much they are made use to pay.

Ricca Structure

She is of if considering, therefore, that independently of the size or the branch of activity where they act, all the efforts will have to be undertaken by the managers of the companies, in the direction of its preservation and continuity, therefore thus, the society as a whole will be benefited (LIGHT apud LANSBERG, 2002, P. 03). As Fridman (1994), one of the negative points for the familiar company is the capital scarcity, due to impossibility of these to catch public resources. This makes it difficult the magnifying of the businesses, confuses the maintenance of a state of liquidity for the proprietors and tends to make impracticable the capital increases. However a great enterprise learning of the management exists that operates with limited resources, therefore is difficult to arrive at a consensus if the related scarcity is a negative or positive factor for the organization of familiar structure. Donelley (1980) approaches that some factors exist that are harmful to the continuity of the familiar enterprise when not prevented, go to elencar them. The conflicts of interests between the members of the family that can result in decapitalization of the company in case that it has divergent financial interests as inefficient controlling use, lack of discipline, financial secrecy in addition, nepotism, exacerbo of personal problems with administrative and the lack of lines of direction.

Still according to author, the absence of disciplines how much to the use of the resources, and the distribution of the shares, is another negative point of the related familiar structure, the familiar members want great amounts of the profit, exactly without knowing if it has availability for such. The invariant marketing is also a preoccupying factor for the related institutions, the familiar interests contributes to desnortear the focus that would have to be the satisfaction of the customer. As Ricca (2007), in usually a familiar structure is defined by possesss the control and the command of the organization at the hands of one or more families, father, brother, children, nephews and aggregates, that is, possess the majority of the familiar ones exerting some activity, generally of management, as form to perceive monthly allowance for a reason or purpose remuneration, and conseguinte what if he evidences, are that the majority of these companies who act in such a way findam for closing its doors precociously, where good part do not arrive at second generation and only one very small number arrives at the third generation and a lowermost percentage of these familiar structures reaches fourth.

Volkswagen Companies

2008). In accordance with I castrate (2000), the terceirizao must be seen as an advance of the administration techniques, making possible bigger number of companies in functioning, with evident distribution of capital for a bigger number of people, reduction of internal administrative costs, with equivalent reduction of indirect costs, improves of the quality of the services. With the practical one of terceirizar, the employer can until obtaining to diminish the idle time inside of its environment of work and to increase, in this manner, the productivity. Example of this to the Volkswagen company has terceirizado its activities, inside of the proper company, as form of reduction of costs with supplies, expedition, transport and others. (MIRAGLIA, 2008) According to Martins (2001), the main advantage under the administrative aspect would be of if having alternative to also improve the product quality or vendido service and the productivity. It would be a form also of if inside getting a total quality control of company, being that one of the objectives basic of the administrators it is the reduction of the working and previdencirios incubencies, beyond the final markdown of the product. By means of the views of the activities-half so that third they execute, the companies obtain to dedicate with persistence and concentration to the development of its activity-end.

Some advantages exist that the companies can have when terceirizar activities – (SEBRAE half. 2010). simplified administrative Estrutura more; Mais participation and persistence in the activity-end of the company; Concentrao of the talentos in the main business of the company; Reduo of Costs; Maior management of the staff and the tasks; Possibilidade of rescission of in agreement contract preset conditions; Controle of the terceirizada activity on account of the proper company; Menores expenditures with acquisition and maintenance, machines, devices uniforms; Ampliao of market for small business companies. For Miraglia (2008), the lender of services chooses third, that he will be responsible for playing the function contracted for the company-customer, subjecting the terceirizado worker to its directive paper.

Companies

Many companies they are worried in enlisting employees, with high level of qualification, many requirements and, however the position nor always demands the qualification in question. In other cases, the company possesss employees with potential beyond what the same she develops, and is very not explored this capital to the disposal. So that the company possesss and develops its intellectual capital, it is extremely necessary, that since the election of the employees, the vision of the company is focada for what really necessary it and what it needs to develop. From the election, the employees must be developed and be adjusted in its positions in agreement the profile that fits better them and that better it brings resulted for the company. nclusion. He does not advance to exist a qualified professional if the same he does not develop and he adds value the company. The valuation of the intellectual capital needs to be seen, as an investment for attainment of competitive advantage for the company.

Thus this article has as objective to analyze the concept of human potential management of people in the business administration. 2 the HUMAN CAPITAL AND INTELLECTUAL intellectual Capital is a subject that comes being argued in the last times for diverse authors, for in fact being today the differential in the companies. Stewart (1998) appraises the intellectual capital as the addition of the knowledge of all the people of the company, who involves the knowledge, methodologies, patents, projects and relationships, that is, for it the intellectual capital is all the intangible capital of the organization, that exactly being of difficult mensurao is the factor that provides competitive advantage. Brooking (1996, apud Antunes, 2000), defines intellectual capital as the combination of intangible assets, that bring benefits for the companies and that they enable its functioning. For the author the intellectual capital can be divided in four categories: asset of market, human, active assets of copyright and infrastructure asset.

Strategic Alliances Between Entrepreneurs

A personal venture is the fruit of desire or project channeled through our person. If you are considering a venture to share, it is necessary to reevaluate the goal and think who is the appropriate person or persons to work together. Since the techniques applied graphology and compatibility character self perfectly fit this reality. Self-awareness: Self-knowledge allows us to deepen on the personality and, consequently, on the definition of entrepreneurship as channeling our positive traits of our talents in order to lead to self-realization and self-satisfaction. Nothing happens when there is missing, we do not have skills, knowledge outside of our expertise that come to realize the chosen venture? It can be explored a part of our puzzle piece or that it is indeed something alien? Facing the question arises the thought of sharing the project with another person, professional, etc..

Then arises the need to know with whom we will work really, who is a person capable of carrying out the part that we want, that is a person to guide us according to our need, that is a person that suits us and our initiative a think of forming a strategic alliance. Try find the right person? Character Support: We understand that to form a strategic alliance we need points of similarity and complementarity as a basis. The aim is to study people, observing and complementary personality traits (studies, virtues, etc..) Channel leading to entrepreneurship, business, project. Also the points will be disqualified, to establish the number and weight of them compared to concrete plans. The description of the compatibility of personalities is channeled in the size a emotional and affective. a intellectual and volitional. active and social dimension. a temperamental and communications. a incompatibilities as character traits. The character compatibility can lead to project success, knowing that the puzzle is joined each day in communion with the skills and abilities among people who make up the joint.

Earn Without Spending A Penny

The way of spending in this world or country we live in is infinitely great, but the trick of this is the effort we make to get what we spend every day and if we calculate what we spend annually as we become a little crazy, because work like mad without stopping to spend everything and be more tired every day. The most curious of all is that we can not live without spending, but there are always more opportunities and good business to be grabbing his hair because as I say (chances are bald and you have to grab them by the hair.) The opportunity of which I speak is to earn money online because this opportunity is not all that dare to grab her by the hair by their fear. The best thing about this business is not spent a penny if you want that all you need you can get it free. What I said is that I want to you can create a business without having to spend, because all you need is in your eyes and you have not seen that you have not wanted and so easy to see that! If you research how to make money online will Account everyone or almost everyone in this business, and remind you spend if you want that you have to do is censillo and easy. Simply search for free information on the Internet and google gives it no problem or charge. To make money online you have to do is. First have Internet at home or anywhere you can connect, and then create a Web page and manage to have content until google automatically send you traffic to your website. And I tell you now it is more difficult than winning Internet traffic. But just have a google account and promote the google ads can earn double what you earn on your monthly or weekly use. And you can either get used to spending regardless of what you spend or without worry of having to pay credit card then that is constantly consume each day. The author of this article I want to help without spending but if you want.

Multilevel Marketing

This is also very important factor. All MLM companies have a sponsor or upline or upline. This will be the person you advise, guide and advise for your business to develop as you want. Therefore I have no say to you how important it is to correctly choose the person. It is also a major advantage over traditional businesses. Imagine the amount as the cost of hiring a personal adviser to inform you of the steps, tips, marketing plans, advertising, etc.. applied for example to a shoe store and this person have at your disposal practically every day of the year. It would be tremendously expensive.

In Multilevel Marketing and have this advantage the free, as your sponsor is fully interested in your success, as their incomes depend directly on what you earn. I advise you ask your questions, you explain your work method or the method that follows the group that integrated. If you supplement, but the day Next you encounter further questions or you round the head by something that is not made clear, again get in contact with to get it clear. Here I must clarify something: do not confuse your interest and your right to obtain all the information available to have the fear of taking the plunge. I've talked to many people who were asking me about writing results. There was concern that reflected their questions, it was fear.

Afraid to step into something new in your life and your questions were like "how much you win your month?" "How much I make?", "Are you sure this works?", "But business is …. Is this legal?". At the beginning in this world, trying to convince them that they were making the right decision now, the truth is that I lose no time in people with this profile. Of course I do not mean they are bad people, or not worth to other work or anything, but really they are people whom the terror to take action is stronger than the goals they have and are hardly able to carry out a business like this. Of course it's legal, do you think perhaps that governments and their laws would allow companies to create illegal with that facility?, what do I get terms? I think the important thing is what you will win your do not you think? you may be better than me or you to work many more hours than me, but how I will ensure your results? Did someone says the results in everything we undertake in life? Obviously not, and this continues to be a business. Depends on your personal effort as you are with, if you're more or less ambitious, I formed of interest, etc., Etc. Your sponsor must be a person committed to the business (that is you sponsor a person for three months is going to leave). With experience in the sector, with a work plan very well structured, clear and simple so that you can apply yourself. Flee from those people who call you every day for you to integrate your computer. We are giving all the signs to know for sure that they are not succeeding in your business. I do not think a successful person engages in call leaflets, almost begging to come with them. A leader does not ask or pray, or solicit. Your leader you go for help and a solution and to provide them if you really are, but you make it clear that you will not attend. What better way to becoming a leader to get together to another.

Business Online Home Business

If you have a home based business, you know how important it is to have a good promotion plan. After all, you never have success if people do not even know you exist. Fortunately there are several ways to promote your business to reach around the world. The first thing you do to promote your home business to develop a plan also called for promotion or marketing plan. This plan will expose everything you want to do to make your promotion.

In preparing it, make sure you have a guide to strengthen the different stages of commercialization. Many people overlook this step because they think that simply can promote as they progress. This is relatively true, but if you have a promotional plan everything will be much more successful. One of the best ways to promote your home business is through the use of a website. By having a website, you are available worldwide.

There was a time when this option was not available, but those days have come and gone. If you want your home business to succeed, you must have a first class website where you can trust. In addition to promoting your home business with a website, there are other ways you can use to promote your business online. Placing ads in magazines, has proved a successful tool. The main advantage is that you can reach a target audience that is interested in your product. This is much better than just placing an ad in a publication that is not even related to what your business offers. Of course, promoting your home business can also be done in a more traditional. Many people think that direct mail is still a good way to promote your business. This can be done by obtaining an email list, and then sending some materials to arouse the interest of the people who are in touch. Although this method is a little dated, can still be very successful if done correctly. Promoting your home business, is the only way you have to make it grow. By starting with a plan, you ensure that you took the right path. Remember, there are hundreds of tactics available for promotion. Choose the appropriate promotional campaign for your home business and forth, to conquer success!

German Chancellor Gerhard Schroder

Also informed Rajapack Sales Director Ralf Kreuzer young people about different distribution channels and the tasks of a seller’s: A good salesman is not only characterized by the fact that he knows its products inside and out. He should can be also communicative and a little bit Extrovert and good people respond to.” In the pattern camp, the students could then take a selection of products in inspection and give it a shot. So the bottle packaging students assembled and welded a bag automatically. The cushion Instapak Quick RT sparked the most interest in the students. This cushion not only provide optimal protection, but is certainly also excellent as a foot warmer,”laughs Dreizehntklasslerin Julia Koninger. It is impressive to see how many different packaging there are and what kind of work it is.” A groundbreaking visit Rajapack took already for the second time the german French discovery day part, while he represented a premiere for the home school lender. “Rajapack are convinced of the benefits of the project: we offer young people the opportunity to get an insight into our work and get to know them at the same time”, said Harald Schonfeld, Director-General Raja Pack.

So we can draw attention to highly trained professionals on us and they win maybe later than employees for our company.” “The day of the project also came across pages of home school lender positive response: our visit to Rajapack has exceeded our expectations”, so Petra Dollhofer. It was nice to see that knowledge of French in everyday working life can be a real advantage especially if you would like to compete in an international company.” The german French day was proclaimed for the first time in 2003 by French President Jacques Chirac and German Chancellor Gerhard Schroder. He is under the auspices of the Federal Foreign Office and of the Ministere of the affaires etrangeres et europeennes (French Ministry of Foreign Affairs). The aim of the initiative is to Terminal in France to bring closer to the working life of the neighbouring country pupils of 7 to 13 in Germany and the 6e classes, as well as to stimulate interest in language and culture. Rajapack r Pack GmbH is the German subsidiary of the international group of RAJA.

The French group of companies offers a total 500,000 customers first-class solutions and numerous products for packaging and shipping. Five Logistics Centers allow with over 100,000 square metres of warehouse space, ordered goods within 24/48 hours in eleven countries in Europe to deliver. With over 820 employees, the RAJA group generated an annual turnover of EUR 223 million in 2009. More than 4,500 innovative packaging solutions with an optimal price/performance ratio can be found in the current range. The company, based in Birkenfeld attaches particular importance to its comprehensive customer service, on a clear commitment to environmental protection, as well as a professional wholesale service.

The Swiss

In addition to the products of the origin gebanas the gebana Dropship sells more food from fair trade. The range includes a large selection of dried fruits, nuts, chocolate, bars, coffee, tea, spices, olive oil, as well as basic foodstuffs such as sugar, rice and pasta. In addition, each seasonal fair produced and traded craft items are offered. Customers in Germany, Austria and the Switzerland can order through the gebana online shop at, by phone or by mail. Also, get the latest project information from the countries of origin. The delivery time is about two weeks. Due to the direct reference to producers as well as end customers the gebana is a bridge from the farmer to the consumer”. A second activity of gebana in Europe is the trade of raw materials: other companies are supplied with the products from the origin gebanas with large quantities for resale.

The gebana aims to sustainable trade relations creating, where the farming families in the South and consumers in the North in the long run benefit. Gebana-producer relations are characterized by mutual trust of the most important resource of gebana. The gebana is a pioneer of fair trade. The Swiss company emerged from the banana women’s group. The dedicated group of women fought relentlessly for fairer working conditions of banana producers and more awareness among the European consumers since the 1970s.

the gebana as organically-grown and fair-traded food trading company was founded in 1998 out of the Club. Bio & fair panicle dates directly from the farmers to the customers of the organic & fair panicle dates are a typical example, how does the “bridge from the farmer to the consumer”. From the late summer if the dates in the Tunisian palm gardens can mature customers in Europe of the organic & fair pre-order panicle dates in 5kg carton. The date harvest in the Tunisian oases of Bargouthia and Derjine begins mid-October.