Self Marketing

The new women & work column why some women are more successful in the profession than others? Why not make it the one upwards and the other? The answer lies not only in the personality and the own go founded, but also in art, women, expertly to market their skills and talents. Carmen Brablec, an expert in career styling and personal brand positioning, explained monthly in the women & work column on womenandwork.de, as well as women can develop an own branding and self marketing strategies there is. Successful brands are fascinating and hardly a man can resist the power of the brand. Have a clear profile and are often unrecognizable by a simple trademark symbol. The so-called trade mark”is evidence of trust and quality, the buyer automatically concede the product or service often, without the brand ever to have themselves tested.

We can learn much from the analogy to the brand”. Helps to develop your own brand character”, from the Mass of candidates to stand out and to be positive in the optimal case,”says Melanie Vogel, initiator of the exhibition-Congress women & work. Her experience women is often missing is still finishing the last when it comes to the own positioning and skills, to effectively market the own skills and knowledge regardless of whether this involves the application to a managerial position or negotiating a higher salary. Women are prone to understatement, a big mistake when it comes to assert themselves in the competition”, she says. “” With our new column be your own brand “we women until to the women & work on 6 June 2013 in Bonn monthly tips, want to can as they build their own brand and in business talks successful.” Technically, Carmen Brablec, an expert in career styling, will accompany this column. “” “The column initially extends over less than a year, and is divided in the focus brand identify” understand brand,”living brand”.

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