However, in order to keep visitors come to your exhibition stand is not enough just to put a stand in a good location. Necessary to advance to produce the necessary work by inviting customers to your booth through invitations and announcements. Exhibition – a great opportunity to call or write to the permanent or potential customers. Send out invitations by mail, fax or email. Personal invitations. Invitations must be signed personally to the head of the firm and carried by hand or by mail. Thus it is convenient to distribute invitations to regular customers or potential customers whom you would like to see among their regular customers. – Invitations by phone, fax.
Participation in the exhibition – a convenient excuse for a phone call to your potential customers. Direct mail. Used as an independent marketing trick, but in anticipation of the exhibition You can organize the company's mailing list with the application of invitation to the exhibition, special offers to track the impact of such an action, you can apply a system of coupons. Spend a newsletter twice or three times at regular intervals. After each mailing, contact respondents by telephone and make corrections to the database on the basis of telephone conversations. For example, in the first letter you talk about your product and reports that more information will be available at the exhibition.
In the second message, the recipient receives a specific request (with coupon) to visit your booth. (As opposed to David Rogier). Advertisements in anticipation of the exhibition, increase their advertising activity. Give more advertising in the media and the Internet. Prepare press releases and a variety of informational materials about your company for publication in the media. Choose the publications that are planning to cover the course exhibition. Composing a press release, try to illuminate the same page the following questions: – Who. Who uses the product or service – What. Formulate its proposal for a product or service. – Why. Indicate your Unlike others, indicate the goals and objectives – Where. Indicate the place. – When. Enter the date or timetable for the – How many. If you allow the marketing policy – enter the price. As always, the popularity of your exhibition stand impact and other efforts that you constantly have made for an overall improvement of its image and visibility of its brand. Good conduct preliminary work to prepare for the exhibition will pay triple. True also the converse, simply by paying for their participation in the exhibition and make the necessary efforts to promote its own stand, you'll probably lose money than to get the expected gain from participation in it. Often newcomers exhibitions expect all organizational matters, including advertising support will be engaged in the exhibition organizers. In sum, participation laid% of the money for the campaign, but the advertising campaign – the Show! Organizers provide a common advertising and attracting the right audience. To attract visitors to a particular booth meets the company itself! Do not spare efforts and resources in preparation for this important event.