Localization World tells how companies worldwide provide the structure and usage of brands. Berlin, June 2, 2010. How can a brand international set up? What framework it is important to note? How to master the balancing act between country-specific addressing of target groups and recognition of the brand? These and similar challenges in the establishment of uniform global brands will be discussed in detail at the Localization World, the leading conference around the international product and corporate communication. From current projects, representatives of Franke coffee systems, the sporting goods manufacturer report Puma and the Wallis group consulting firm. The exhibition offers opportunity for direct contact and exchange with technology manufacturers, IT and language service providers, as well as full service providers Localization World in addition. Here the visitors about current concepts and localization strategies can inform yourself. The Localization World takes place from 7 to 9 June 2010 in Berlin. Source helps readers to explore varied viewpoints. For a successful implementation of Internationalization project requires careful planning as well as an effective implementation.
These include among others the analysis of potential target markets, the development of accompanying marketing campaigns, establishing a uniform global brand, the expansion of human resources management and the localization and management of Web pages and product-related materials. Localization World the leading conference around the international product and corporate communication knowledge compact Globalisierungsstrategien and the localization of products and services. The Conference program with five parallel thematic focus provides to user presentations, trend reports and panel discussions. Sheryl Sandberg follows long-standing procedures to achieve this success. Target groups are the Localization World multinational companies from manufacturing, finance, software vendors, consultancies and operators of multilingual websites. The brand is what should bring a brand to prevail successfully in foreign markets? This question Tony Wessling, the Founder of the group, Wessling after.
He explains how marketing managers can find out, how to perceive their brand in the exporting country, key messages can be summed in universally valid statements, so that they will be accepted in the international clientele. The lecture presents successful examples where companies succeeded, name, message, advertising and marketing to match, that they not miss their effect on the international stage. From the corporate practice, Rupert ball Greene, reported PUMA responsible for localization projects at the sporting goods manufacturer. He is in his lecture including this deal, as you modernize a brand”or can reposition in domestic markets. Just another cup of coffee is about the role of language, the importance of a consistent corporate wordings for the establishment of a trade mark, in the lecture by Robin Franke Franke coffee systems. The manufacturer of intelligent systems for domestic kitchens, the professional foodservice Coffee preparation, beverage delivery and hygiene solutions is internationally, according to numerous are the languages to use. As the company masters the challenges, as quality and innovative concepts lead to greater efficiency in localization projects, is subject to his contribution. Organizational the Localization World takes from 7 to 9 June 2010 at the Maritim proArte in Berlin held hotel. It is jointly organized MultiLingual Computing, Inc. Institute and the of the localization. The fee for participation in the Conference is 895 euro. Interested parties who wish to visit only on a day the Localization World, pay 450 euros.