Ambitious, but not unrealistic future prospect of Eltville am Rhein, 12.01.2012. The activities of insurance intermediary will be increasingly sophisticated. The claims of the policyholder as well as the demands made by the legislator are constantly increasing. More info: Steven Spielberg. This requires the search for qualified young professionals as they can be found mainly at universities. Advising and selling Yes, love! “, insurance no, thank you!” 70% of students can imagine to advise in the course of their professional life or to sell, but only 20% can imagine to work in the insurance industry.
“The current study of the SMARTcompagnie comes to this conclusion: recruitment of university graduates for insurance mediation”. The vexing image theme that the insurance mediation has a youth problem, is known and is frequently discussed in publications. This can be given an average age of insurance brokers and multiple agents from nearly 50 years also won’t be denied. As the cause is often the referenced the bad image of the industry. So, the insurance intermediaries in regularly published charts of popular professions ranks usually very far back if not even at the end.
To the current investigation of the SMARTcompagnie’s solution-oriented with the topic of image of the insurance industry”. So, the creator of Bachelor work four so-called benchmark occupations”out. These are compared on the basis of nine dimensions of prestige with the insurance intermediaries. How the insurance intermediaries as founder of the company is popular it is evident, that the insurance intermediaries in all prestige dimensions (social recognition, workplace safety, etc.) when compared to the benchmark occupations: worst cut corporate tax consultant corporate founder and recruiters. The integration of findings from the survey, as well as by several group discussions through results in a differentiated between the professions. So the independence stands out, for example, when the company’s founder. The prestige dimension “Job insecurity comes through emphasis on other, positive associations such as such as innovative products” or greater room for manoeuvre “in the background.