Are writing for the talking – texts for unusual appearances in the opaque rhetoric and communications industry are circulating so there are lessons”and half-truths that long ago disproved by science. Still quite a few coaches and self-proclaimed gurus build whole events on them. See Andrew Duncan Producer for more details and insights. And then we see it again and again: lectures with the same quotes, wildly gesticulating speaker, heavy-handed (ineffective) manipulation techniques,… the whole repertoire of free speech just. Where the individual and sustainable public monologue is speech, the presentation and the presentation easy to prepare without countless scripts, copy citations or whole passages from Internet portals and relevant literature. In his new book, Dr.
Jens Kegel shows how unusual texts for unusual appearances are speakers, lecturers and presenters plausibly deliver their content and even sustainable position themselves in terms of a brand. “Selbstvermakrtung no hands” in February appeared. (ISBN 978-3938358-83-2) Who wants to stand in the world of work, must position themselves and develop the distinctive brand. This is incredibly easy with spoken language. Persuasive rhetoric in turn is based first and foremost on a comprehensible text. With this the presenter holds a cheap and highly effective means in their hands at the same time, to stand out from the crowd and clear position.
The book shows how to develop unique and effective text for speeches, lectures and presentations. Latest scientific findings to the writing, listening, and understanding replace platitudes and superficial rules. Positive and negative examples from politics and economy illustrate and demonstrate the understandable prepared theory. The author cleans up at the same time widespread and misjudgments of the communications industry. He shows practical ways to make a strong and unique brand with individual performances. Most importantly, he makes you want to speaking in public and a relaxed approach to our language.