Companies

Many companies they are worried in enlisting employees, with high level of qualification, many requirements and, however the position nor always demands the qualification in question. In other cases, the company possesss employees with potential beyond what the same she develops, and is very not explored this capital to the disposal. So that the company possesss and develops its intellectual capital, it is extremely necessary, that since the election of the employees, the vision of the company is focada for what really necessary it and what it needs to develop. From the election, the employees must be developed and be adjusted in its positions in agreement the profile that fits better them and that better it brings resulted for the company. nclusion. He does not advance to exist a qualified professional if the same he does not develop and he adds value the company. The valuation of the intellectual capital needs to be seen, as an investment for attainment of competitive advantage for the company.

Thus this article has as objective to analyze the concept of human potential management of people in the business administration. 2 the HUMAN CAPITAL AND INTELLECTUAL intellectual Capital is a subject that comes being argued in the last times for diverse authors, for in fact being today the differential in the companies. Stewart (1998) appraises the intellectual capital as the addition of the knowledge of all the people of the company, who involves the knowledge, methodologies, patents, projects and relationships, that is, for it the intellectual capital is all the intangible capital of the organization, that exactly being of difficult mensurao is the factor that provides competitive advantage. Brooking (1996, apud Antunes, 2000), defines intellectual capital as the combination of intangible assets, that bring benefits for the companies and that they enable its functioning. For the author the intellectual capital can be divided in four categories: asset of market, human, active assets of copyright and infrastructure asset.

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