A most popular way to make money online is by answering surveys. Many companies, especially medium and large, pay from $ 1 to $ 50 dollars or more to fill out a survey about something. Many people say that this is a fraud or that is pure roll, and that “nobody pays you for your opinion.” This is completely false. Today, companies have much competition, not only local but also foreign. Previously, only big money could be financed with long, now, with access to the stock market and corporations, any company can finance well-structured and compete with someone else’s money to gain customers.
What’s this? Kleiner Perkins Caufield; Byers (KPCB) invests U.S. $ 100 million in iPhone applications. Why anyone would risk investing so much? Well, the success of gadgets is obvious, so investing in it is a good idea. As we have seen that the gadget has many users and they require new applications, it’s like to play it safe. But what happens when you only have the uncertainty? To use the same example, in an article I read about it in his time, an “inside source” said that Apple had spent about $ 150 million USD for the development and construction of the iPhone. Increase it to that promotion expenses and production and imagine that it had not been the success it was. Imagine that no one bought it and he stayed on the shelves. Knowing the views of the market before launching a product can save companies millions of dollars a year here you are talking about millions of dollars going into the trash.
Although here I am using a very popular device and with great expectations, what about the thousands of products that are born each year? New perfumes, computers, watches and anything else that comes to mind. All have costs of production, distribution, packaging and more. All these costs translate into millions of dollars. When you talk to these amounts, pay $ 5 to $ 50 a group of prospects to give you their opinion and does not sound so strange; in fact, they seem intelligent. Any company will be more than happy to pay a million dollars to a study group of several thousand in order to save 100 million. This is not about helping others or to be popular is a question of numbers. The launch of a new product can kill you if you do it carefully, so you better be well positioned from the beginning that trying to fix things when they spent millions of dollars and every change takes time and resources. The famous market analysis including statistics and other interesting things, but also rely heavily on surveys. Knowing what potential buyers want is pure gold for a company, especially when in the research phase. That is why many companies pay for your opinion. A person captive, forced to answer a survey, it is likely that vague or hasty responses. Someone who knows who will receive a paid survey, probably will get more attention, especially if the survey is made to find inconsistent responses. It is for this to answer online surveys is another way to make money. If you are part of the group being investigated, you get some money and the company obtains an opinion of value to its market analysis. Everybody wins. So it is not fraud or is not uncommon, it is simply a happy coincidence of needs and abilities.