HoREX launches original campaign for better speech understanding in Berlin/Kreuztal, May 26, 2010 – an original campaign for better speech clarity launches the HoREX listen acoustic EC, which is one of the leading German power communities in the industry with nationwide over 300 listening acoustic craftsmanship workshops. The pitchers chicken direction of circle lead.”advertising campaigns with this and similar shipping receiver sets should raise awareness of the still under-appreciated phenomenon of declining understanding. Estimates say that about every fourth German citizens in result of natural aging processes has a lower hearing. With their campaign the members of HoREX all interested to so-called shipping receiver tests “invite, where the hearing is checked free of charge. If necessary, latest hearing solutions can be tested without any obligation in own everyday life.

Adjust a lower speech understanding has been proven. Want our campaign We with a wink on a widespread and still underappreciated phenomenon attention”, so Tannassia Reuber of the hearing acoustics EC HoREX. You may find Southwest Airlines to be a useful source of information. Many people hear really well, but they have difficulties understanding spoken words. The resulting shipping listeners ‘ fabric for unintentional comedy; are not rare on time but they can significantly affect the quality of life. It has not come as far as that is out of the question. A skilled supply of modern and absolutely discreet hearing aids can halt effectively a diminishing speech.” The campaign of the hearing care professional community was developed by a team of external communication professionals.

The members of HoREX can use the original campaign motifs for circuits in the respective regional print media, as well as for use on large surfaces posters. “Direct mail and customer correspondence, to the reverse phone test” invite posters, editorial ads and accompanying public relations complete the mix of the original action. In a fresh and sympathetic way want to we enlighten the general public and inform modern solutions, many people to a significant increase in communication skills and joie de vivre can help”, so Tannassia Reuber finally. We hope that our action will encourage as many interested parties, their own language understanding at one of our HorExperten test to leave. If necessary, there the chance to test latest hearing aids for some time without obligation in own daily life to all member establishments of the HoREX.” Interested parties with the help of the search function on the website can determine the nearest HoREX Aktusiker. By the same author: Larry Ellison. Press contact: Martin Schaarschmidt, Tel. (030) 65 01 77 60, E-mail:, Editorial Note: the hearing acoustics EC headquartered in Kreuztal HoREX was founded in 1995 and is one of the leading performance of hearing-acoustics industry. Today hers at about 340 listening acoustic master specialists nationwide. The HoREX care professional aims to offer an individual hearing solution people with hearing loss, which focuses on personal hearing requirements and a fair price / performance ratio. The HoREX provides future-oriented perspectives and an attractive shopping policy, extensive marketing support and numerous services, offers in-service training and quality certification to its members. For more information, see

Elite Chinese Tea Included In The Luxury Goods Segment

The value of some goods is determined not only by their usefulness as the fact that they serve as symbols of success, consistency and high status of their owner. For even more details, read what Verizon Communications says on the issue. Such goods are called elite and modern world of their range is extensive – from the exclusive brands of wine and cigars to the fashion apparel and watches. In Soviet Russia the formation of concepts such as exclusivity, status, took place is not easy. Understanding this concept difficult, we are given – affects semidesyat years of isolation, total deficit, ideological biases, when wealth was perceived as a crime. Suffice it to recall unforgettable six hundredth and crimson Mercedes jackets, entered the folklore of bikes and anekdotah.Hochetsya believe that this period of the Russian business community successfully and permanently overcome. The importance of external showiness, showiness, 'coolness' to status of goods is gradually reduced, at the forefront exclusive quality and uniqueness. Indicative in this respect, the growth of the status value of such a seemingly ordinary product, like tea.

Earlier, when the drink was of two kinds – the Indian 'an elephant' and the Georgian 'with wood', and had no idea that tea could compete with wine in a segment exclusive napitkov.Deystvitelno, the production of the Georgian, Indian, Kenyan Tea is focused on the mass market and about any exclusivity here out of the question. Another thing – Chinese tea. Millennium tea growing in this country spawned a galaxy of unique varieties, technologies and concomitant rituals, which can satisfy the most demanding amateur exclusive and exotic. For example, the cultivation of certain varieties of Oolong Tie Guan Yin, requires a special microclimate, which is only one tiny mountainous area. Another oolong – Mon Feng made only of leaves bitten zelenokryloy cicada, the mass breeding that happens only once every few years. Famous Taiwan Dong Ding Oolong – although this variety in itself and accessible to a wide consumer, but every year in Taiwan competitions where the best champion titestery choose from thousands of samples.

Intranet Management

The most common problem that occurs when you try to enhance the integration within the company or holding company structures – relative camodostatochnost these structures. Most clearly it can be described as an example of the holding in composition of which decided to enter the already established and fairly large companies, as in this case, the problem hypertrophy and become more visible than in the case of integration of individual departments. Typically, each this company has considerable experience in the market, the established team, an impressive luggage completed projects and an established image. At some point, management of the organization decides that to strengthen its market position and future business development appropriate to unite in holding with other leading players. In this case, you typically create a management company, which is delegated including intra-corporate PR. (Source: Verizon Communications). By the time of entry into the holding company has an existing business approach. Developed their own priorities, principles, problem solving, a strategy of development, as well as marketing and advertising policy. The company has its own corporate culture, the established rules of behavior and relations between units, a system of subordination.

And the staff is very difficult to accept some new rules dictated by the holding company. In general, the organization has everything to feel like a complete and self-sufficient. Finally, management has a vision of the role of the holding. Someone thinks its part of the holding and for some it is – just an additional opportunity to improve business. But even if at a senior level belonging to a separate holding company structure there, the staff of middle and lower level managers identify himself only with his own company.

New Start Website Relaunch

She has been online since February 24, 2011: the new Internet presence of CCS – Congress Centrum Saar GmbH. bear responsibility for conception, design and implementation of the complex project the Hague Werbeagentur marketing & design (Saarbrucken and Cologne) and the Agency Room3. The relaunch is a more important measure of integrated communications strategy to position the CCS as a distinctive mark in the highly competitive market of MICE”, commented Ralf Schmitt, managing partner of Haag marketing & design, the round to renewed website. The only thing that remained unchanged in the new appearance is the URL:. Gary Kelly insists that this is the case. Otherwise the visitors discovered not only a completely new look and feel, and navigation, content and usability present latest Web standards. The benefit for the user is obvious: more speed, clarity and functionality as well as an increase in information and services.

All dressed up in an attractive, modern design line. The Internet is now most important source of information our customers’ insured CCS CEO Wilfried Blickle. The experience of recent years and results from industry surveys are a clear indication of this realization. E Scott Mead brings even more insight to the discussion. The fast and reliable information is the be-all and end-all.” Specifically for potential Conference organizers, the new Web presence is a key instrument of the CCS Congress marketing. Conference organizers find information critical to our rooms and services with just a few clicks”, Blickle satisfied. Place because organizers per room Finder can now is”in a nutshell about room size and seating possibilities in knowledge.

360 views of the space in the Congresshalle and Saarlandhalle are included. Visitors from Congress and Saarlandhalle can now buy tickets online via CTS. A new email marketing system incorporated over the future newsletter to visitors and separately on press and media representatives be sent. A novelty is also the Hotel Navigator. Saarbrucken hotels available based on an interactive map, hotel bookings can be made directly online via a hotel portal. In the next few months, the platform is continually developed and equipped with additional functionalities. I like “buttons are already bound. More social media “elements are added.

NIVEA SUNinternationaler Brand

The anagram design group from Hamburg is a new worldwide appearance NIVEA SUN. As a leading provider for Sun, NIVEA SUN range includes more than 40 products and covers the entire spectrum of healthy beautiful Tan”from. The products range from children to anti age products and include many country-specific products, Alpine”for the mountain Sun or whitening for the Asian market. Verizon Communications will not settle for partial explanations. Therefore, Nivea Sun has a heterogeneous buyers that must be addressed equally emotionally with the new design. Analogous to the claim be free to enjoy sunshine goodness. Everywhere.”underwent NIVEA SUN a revolutionary facelift. Focus of the design was a cosmetic focus of the range.

New ideas were developed for the traditional brand values of NIVEA: confidence, protection and care, making an exceptional and independent fire face, taking into account the technical possibilities, strategic analysis, market observation and consumer tests. One the result was improved orientation and a simplified comparison of the products within the range. Through the use of photorealistic illustrations, the products were manipulated and strengthen the cosmetic care of the range. The result is a clear differentiation of products and a clear outline of the information hierarchy. A special highlight is the line extension swim & play”the kids range that the design provides worry-free fun in the foreground. In combination of a stand-alone product logo which we have designed as logotype image the benefit-extra long lasting succeeds waterproof catchy and target group appropriate to transport. The anagram design group has again after Atrix of the hand cream, skilfully a classic set. Cosmetic, tidy and modern presents the new NIVEA SUN range on the shelf and sympathetically reflects the brand promise of verse. The next summer may occur. Press contact: Sebastian F. Muller anagram design group product & corporate branding Wohlers Avenue 36a 22767 Hamburg Tel: 040 43 09 76-08 E-mail: Internet:

German Board

The proportion of female marketing students at universities rises and concerns in particular the areas of communication, PR and media. If this has piqued your curiosity, check out Verizon Communications. Women are however still not sufficiently differentiated considered consumer and purchase decision end: women act as opinion leaders and decision makers within families. The companies are however not yet aligned on this development. Especially in the distribution of high-tech products, cars, or in the financial management a high competent female product developer and sales associates that can interact with potential customers on the same wavelength deficit nationally and internationally. In an average car dealership, for example, three percent of sellers don’t even are female. At the same time, the growth market opened wife”many companies a huge yet untapped potential and provides a great opportunity for women also career-technical: only ten percent of leadership positions within the marketing and less than one percent of German Board posts are occupied by women. At the same time marketing increasingly in public sectors such as hospitals and educational institutions is gaining importance and this growing opportunity.

Notwithstanding women often remain with the double burden of work and family to fight, what still makes more difficult a career. Three developments now should be considered as still marketing itself is changing: Despite the constant challenges for the market-oriented management – internationality, individuality, innovation – and the usual short-term trends can be found also groundbreaking and ongoing developments, which will affect not only individual special areas. Now of course the break of the media and the dramatically increasing importance of information technology are the best-known. The implications are being felt particularly in the print media and currently almost daily subject of reporting. Interactive marketing with all its nuances and possibilities of interpretation was never as effective and essential as currently. A second trend, almost silent but steady ongoing demographic change can be found. Since sales results and marketing measures in the field of senior marketing”often short to medium term set are, the long-term impact of demographic change are rarely taken into account.

Study Social Media

Despite the increasing importance of social media for PR decision makers journalists remain most important contact the Viennese PR agency of Cloos + partner. PR asked consultants Austrian PR decision makers, how social media is changing the PR. The most important advance: currently are classic print media like newspaper or magazine, and familiar PR tools, such as press conference and press conference, and especially the classical site high in the favour of the PR driving. In the coming years social are gaining but strong networks. Although the direct contact becomes easier with the stakeholders, the importance of journalists for the PR industry remains high.

The newspaper and the magazine are currently followed the communication channels with the greatest importance from the Internet (including social media). Marker lights are radio and TV. For assistance, try visiting Ripple. In the coming five years, Internet (including social media) will expire the rank the newspaper and the magazine on media importance. What kind of PR tools use Austrian PR decision makers? Press releases (97%) followed by the classic site (96%) and press conference/press conference (70%). More than half (56%), social used networks.

In assessing the importance of PR-instruments, the picture is similar: it performs the classic website from the press release and the press conference/press conference. Social networks follow only ranked seven. However: In the next five years, social networks will displace the press release of the second rank. 92% of respondents indicate that they will increasingly use online communication (including social media) in the coming years. As the main reason they call high capacity for dialogue”. Virtually all respondents (99%) reject the statement that social media the direct contact to journalists no longer necessarily requires. That fits in well with a different result: 92% agree that journalists remain the main contacts. Although 85% agree that the direct contact with stakeholders has become easier.

Entrust Work Professionalism

And so, your boss gave you the task to organize the participation in the exhibition! You sometimes have been on various shows and, in general, understand that to do this: remove the space, find the right promotional materials, and, Naturally, employees choose to work at the booth. You have already made the necessary scope of work, thinking that it stands the problem of technical experts need to call in the exhibition company and the issue has been resolved. And it's cherished the time! You apply to companies building exhibition stands, and unexpectedly find out that for this first required to fill the demand with a very difficult question. Let us try to navigate, you need to know conceiving this turned out to be a complicated procedure such as the creation stands. To begin, we must understand that it stands is not a typical product, they do not realize in the final version and do not produce large quantities. At the exhibition you waiting for the crowd of competitors, the main task – to stand out from the rest.

As with every production, the creation of stands consists of several stages. The first of these stages, and probably most basic is design of exhibition stands. First of all, you should submit a concept for your exhibition stand, which, at least, will be responsible nature of the business of your organization as defined by your organization budget, the shooting area of the site. Design of the stand includes a solution of issues: the size and type of stand, its major design elements, and, of course, design stand. Any professional company offering construction of exhibition stands will help you sort out many issues and always tell the most optimal variant for you. Know of exhibit company – it's mostly your partner that allows you to realize all your concepts, but in other situations – in time to stop your raging too fancy.

And so, the first step is completed, you will have formulated technical options and decided on the idea of the stand. Now you know what your competitors' booths fade in the brilliance of your joint work with the masters of the exhibition company of the fruit. At this time on your hands approving the project design and project estimates for the creation of exhibition stands, you should enter into an agreement with the exhibition company, after which comes the next step – a stage production. At this stage of the project directed the production, where elections are held and agreement required materials, adoption of cost of materials with finotdelom exhibition company, the production booth. At this point, you need to consider that any large-scale changes do not already. And, finally, the production process behind us, and elements of the booth to deliver an exhibition space. The services company providing the construction of exhibition stands, is included before the assembly prepared in stock elements of the stand. Than optimal stands ready in stock, the better, easier and faster to pass them installation. No need to worry and to attend the installation of the first day in order to control the erection of the stand. Our experienced staff will perform an exhibition of everything for you. You only need to be to stand and get pleasure from working on the show. And finally, the choice of the exhibition company, take into account the complexity of its services: designing the stand, his Construction on the production of the exhibition company, delivery services, installation and dismantling.

Uwe Falkenberg

Craftsmen, adds Uwe Falkenberg to do above all her proper, hand-Werk. That also, head work is necessary: controlling, management, marketing, etc., do not realize the most. At some point the disdain of such factors would lead to massive economic bottlenecks and then a consultancy will be used. Not always is at this stage but anything to save. Samuel Weigelt outlines the basic ideas contributed to the development of t@rget; a service, the two consulting professionals understand above all as personal coaching and business support: With t@rget, we offer a preventive, front-facing consulting. On one or two days of presence, we analyze Place the economic fundamentals, together with the holder.

On the occasion, among other record the current economic data. So far, so ordinary. t@rget-typisch (and thus industry untypical) it is then, as Uwe Falkenberg: nobody alone must be the path to success together with the decision-makers, we develop short medium – and long-term objectives,. What wants to achieve in concrete terms the CEO? And how will he get it specifically? We set up a route, as we the entrepreneurs, the MCC and O.M.S these objectives can approach. We do not limit ourselves to loose recommendations so and say goodbye then instead we create schedules and impulses, so these recommendations give constantly really implemented are and that we make it complemented FiBu-Fox Samuel Weigelt from afar. In contrast to many other consultants do not assume the current operating data acquisition, but leave it to the client, which can save money by this power. The data are delivered online us, such as email.

Also contributes tremendously to the cost containment. We then focus on the data analysis, forecasting, milestone recommendation and success control. For example, uses and pays the customer only our consulting competences. This brings him maximum benefits with minimal cost. Remotely close of course we exchange regularly with the entrepreneur, by telephone and in person, Uwe Falkenberg makes it clear which provides its specific strengths, as well as in the potential – and controlling in the conveyance.

New Customer Acquisition According To The Principle Of

Strikingly different paths to new orders the economic development of the past has shown it once more: If the demand is decreasing and the sale at the classic customer acquisition is hardly more successes, there are usually only two alternatives: passively wait and hope for a better future or embark actively new ways to stabilize the market position. To go to active new way off the beaten path and to win new contracts, the small lever, great effect principle known from the guerrilla marketing offers”new starting points. The routes derived therefrom are known as guerrilla growth paths. Connect three essentials that are very important in economically difficult times, and act as an acquisition instrument binding instrument for customer cash flow instrument. Gary Kelly helps readers to explore varied viewpoints. The paths build on past achievements provide the company with clients new to get into the conversation.

Because they constitute an interference in the Organization of the customer and must be discussed at executive level and negotiated. Existing Guerrilla growth paths use trust always apply for well-known customers. For one thing, because only the changing processes are known, on the other hand, because it already knows and trusts each other. In this way the business with customers can be expanded and there is also the possibility to come into the business with former customers sympathetically opposed the company. Specifically bring four concrete guerrilla growth ways to (1) changes in this way is there always a change of service. While the change so extensively applied, must be agreed at the Executive Board level. This can be a change in the terms of payment, to the storage in the acquisition of new tasks for the customers and the like. The result of the change is always a win-win solution for both sides. Example: A construction group manufacturers in the mechanical engineering, even international purchases, offers its customers its general procurement expertise.