Recently, more and more frequently forced to read about innovation at Google. This also applies to an immediate withdrawal 'in light of "new operating system, Google os, and changes in the search engine company, and the active promotion of the browser Google Chrome. Cloud computing insists that this is the case. These News can not please, especially news regarding search engine optimization, ranking and indexing websites. As for Google os, that are currently under active development, and as early as next fall, this operating system can appear on personal computers. While the company is focused on the netbook market, where it would compete with the recently released operating system from Microsoft, Windows 7.
It should be noted that in the new browser on the Google os – default, of course, will Google Chrome. But I was more interested in news search engine Google. Firstly, now Google Webmaster Tools Webmaster can always find out whether located on its website any malicious code. And, you can not just in time to learn about the appearance of the code, but also get tips and advice on its removal. Amenable to analysis: Flash-, HTML-and JavScript-codes. In addition, Google can now index sites even rss / Atom.
This method of indexing Web sites and Pages can be much speed and efficiency than conventional search indexing site. As for Google Google, then and there has not been without surprises. The fact that now the search engine itself is capable of generate and replace the header (Title) site. It was done for reasons of greatest benefit to the user. Man, typing a query, now receives the most suitable search results, where they selected the most appropriate request title of the site. Such a change will undergo a site whose title (Title): Either non-existent. The system will generate its own, based on the query and the contents of the site. Or too long. Here, Google will correct the Title, making it more attractive to visitors. However, the rankings in serp will occur on an existing title. And finally, as reported by the software engineer Google, Matt Kitts, soon in the Google search engine may there is another factor in ranking sites – the speed of loading pages and sites. The fact that Google developers are anxious to do a web search faster. Wait a long time is not necessary, because the introduction of this factor in the ranking algorithm of sites is planned in 2010. According to Matt Kitts, the ranking of the site will be higher if the download speed will be faster, however, such factors will not affect the position of resource in the serp, but affect the ad position AdWords. Currently, the most influential factors in Google ranking are: the anchor text of inbound links number of backlinks to the site number of different domains from which visitors came The presence of a keyword in the Title 'level of confidence "to the site search engine What I would like to see: such a grand event in Google, which can not be overlooked nor webmaster nor the optimizer, nor a conventional user's pc and the Internet. Trying to win back market share of operating systems and browsers, Google has leaped forward, making the site optimization is more reasonable, the search for – a more educated, and the use of a browser – faster, simple and convenient.