This difficulty reaches professionals and vehicles of communication what consequentemente it finishes reflecting in the agility for implementation of a new conception and conscience of the population. The ambient conscience still appears in century XX initiate through some social mobilizations, in particular, the ecological movement appears in the end of the decade of 60 interlaced by alternative movements of importance and until the current days it keeps a narrow relationship. All these movements in common have the plea of the model of industrial capitalism, the social irresponsibility, the indifference of the maiorias and the indifference of the governments. Living at a moment hybrid where old economic and social practical models of still have that to coexist new values and behaviors. (1) CAMARGO, Ana Luiza of Brazil. Sustainable development – dimensions and challenges. So Paulo, p. 43-63, Papirus Publishing company, 2003..
' ' Friends and friends! All will have land, food and water in abundance in mine governo' '. Although she seems obvious, this is a futurista idea! A Metaphysical message of who while still alive believes after the death for the Brazilian poor persons! It is evident until the idea of preservation of the Amaznia to guarantee the oxygen to all here the ones that already do not have forest (ambientalistas, ONGs, foreigners, etc.) and of robbing of the inhabitants of this forest in accepting to be extinct, for the good of science. Research proves that ' pum' of Amazonian to the flour base, the stench of the armpits of the pecuaristas and whose of the cows it is that they are exterminando the ozone layer and provoking the global heating. Also the footprints of the cattle and the plantations of macaxeira are contributing for the deforestation of the biggest forest of the world. It is suggested that the inhabitants of the Legal Amaznia search alternatives in another life, therefore in the paradise will not need to create cattle, it will be stood better, one will harvest more there and, one guarantees, that poor, black and indians, all will be really equal. Already if they can foresee researchers and tourist visiting cemetaries and ruins of farms, lumber and garimpos, beyond remaining portions of huts and huts, for joy of the historians who will be able to almost show to the world the decay of the previous civilization of colonists and messengers. It has prettier thing of what this! Necessary Brazil of culture, any one! ' ' Brazilians and Brazilians, in our management the things go to move, Brazil goes to grow and the income of the poor persons goes aumentar.' ' In this in case that, it had only one simple omission of what it goes to grow in Brazil, where aspect and of that poor and that income was spoken. .