The Support

The priorities for action by workers' organizations in this field must respond to the experiences and needs of its members recognized at the local level, so which will take its own characteristics in different workplaces and in different countries. 7. The participation of workers' organizations at all levels – including the organs and bipartite and tripartite systems – is critical to address all issues relating to economic and social development and the environment. For such participation to be effective, unions must increase their training and develop democratic structures. 8. As a first step, any trade union organization has to be internally developed guidelines and action plans for wider environmental protection, adopting this perspective with its long-term goals and strategies for implementing them.

9. The following strategies should be reviewed by the workers' organizations, and receive the support of the ILO: a) Raising the interest of union leaders and members, and the general public. b) education and training. The environmental issues must be incorporated into all workers' education activities, particularly training of trainers and preparation of learning materials at the national level. During the educational process should proceed to define the main topics of interest, integrating them with the further development of the capacity of trade union action and the support and encouragement of the same in this matter. c) We require more technical support to support the work of union members and activists in environmental protection. Should increase the capacity of organizations in the field of information and research. d) Workers' organizations should use their own methods and traditional experience in collective bargaining by incorporating clauses to go "green" to the conventions and to promote measures that go beyond the minimum requirements of the legislation.

Marketing Research

I started to interest me for the thoughts of Sun Tzu after having read in the Eighties the Art of the war, and a phrase in particular called my attention: ' ' all battle is earns before being empreendida' '. Thus the famous strategist said who lived in century IV a.C.Em the market research this if she applies and evident valley very! The importance of the valuable called product information, if makes basic so that if makes an elaborated marketing research well and better to understand the market-target. It must be made use of important information on its field of performance, of its business, in the importance of the competition and clearly of its customers. The process of a research consists of the definition of the problem and its objectives, development of the research plan, collection of information, analysis of these and presentation of the results so that it can be managed. It must, in the principle then to decide if they must collect the data or use given already available. They must also decide on which will be the boarding of the research, as: comment, focal group, survey, experiments and that instruments of the type of questionnaires will have to be used. The main reason to adopt the marketing research is the discovery of a market chance. A time with the concluded research, the company must, carefully, evaluate its chances and decide where markets to enter. In the marketing research it serves to determine what the consumers want and how much they are made use to pay.

Volkswagen Companies

2008). In accordance with I castrate (2000), the terceirizao must be seen as an advance of the administration techniques, making possible bigger number of companies in functioning, with evident distribution of capital for a bigger number of people, reduction of internal administrative costs, with equivalent reduction of indirect costs, improves of the quality of the services. With the practical one of terceirizar, the employer can until obtaining to diminish the idle time inside of its environment of work and to increase, in this manner, the productivity. Example of this to the Volkswagen company has terceirizado its activities, inside of the proper company, as form of reduction of costs with supplies, expedition, transport and others. (MIRAGLIA, 2008) According to Martins (2001), the main advantage under the administrative aspect would be of if having alternative to also improve the product quality or vendido service and the productivity. It would be a form also of if inside getting a total quality control of company, being that one of the objectives basic of the administrators it is the reduction of the working and previdencirios incubencies, beyond the final markdown of the product. By means of the views of the activities-half so that third they execute, the companies obtain to dedicate with persistence and concentration to the development of its activity-end.

Some advantages exist that the companies can have when terceirizar activities – (SEBRAE half. 2010). simplified administrative Estrutura more; Mais participation and persistence in the activity-end of the company; Concentrao of the talentos in the main business of the company; Reduo of Costs; Maior management of the staff and the tasks; Possibilidade of rescission of in agreement contract preset conditions; Controle of the terceirizada activity on account of the proper company; Menores expenditures with acquisition and maintenance, machines, devices uniforms; Ampliao of market for small business companies. For Miraglia (2008), the lender of services chooses third, that he will be responsible for playing the function contracted for the company-customer, subjecting the terceirizado worker to its directive paper.