Online Marketing Challenge

The marketing challenge online Google (Google Online Marketing Challenge) of 2010 saw how more than twelve thousand students from 60 countries around the world took part in this online competition at the global level. Basically is a competition that provides college students and graduate the opportunity to gain direct experience in advertising and marketing online. Student groups will receive u$ s200 for investing in online advertising program, Google AdWords. The proposal is to design a sketch of advertising strategy, the development of the campaign, evaluation of their results and the recommendations of business associated with the future development of online marketing strategies. Students will have three weeks to plan and organize the strategy and measure their skills in competition with thousands of students from all parts of the world.

During this period, groups of students must submit two reports for the contest, the first before taking up the challenge, and the second, then finished the campaign. The proposals of the participants will be analyzed by an international panel of professors, and winners will be chosen according to the success of your campaigns and the quality of the reports. Details of the contest: 1. teachers divide students into groups, which then receive bonuses of Google AdWords for advertising online, for a value of u$ s200 for each group. 2 Groups or teachers recruited to small or medium-sized companies, with less than 100 employees, having a site on the Web, but that currently they are not using AdWords.Cada group works with the commercial establishment to establish an account and structure for an online marketing campaign. 3. During a window of three weeks in the competition, groups optimize and refine your campaigns. Groups must submit two reports to contest the first, until they begin their work and the second, once finished the campaign.

4. Proposals are judged and winners are chosen based on the success of their campaigns and the quality of their reports. In order to accommodate the students from around the world, students may compete in any period of three consecutive weeks between the months of January and may 5. The global and regional winners will be announced in the month of July 2011 prizes: global champions and their teacher will win a one week vacation to San Francisco, USA.Including the visit of a full day of Googleplex of United States offices to meet the team that has developed AdWords. The regional champions (EMEA, Americas, JAPAC) and his teacher will be invited to spend a day in one of the main offices of Google in your region. Advantages for students and teachers: the Online Google competition constitutes an exceptional way for teachers and students to carry out practical real-world experience in the online advertising market. Serve to work on real accounts and manage them for best results. How to register: is necessary to a professor at the academic institution register team in the Competition Online. You should visit to get more detailed information.

Newsletters And More For Marketing

Be brief. In general, it is best to limit your newsletter to eight pages or less and keep the articles to 300 words or less. If you has a long and complex problem to address, try to divide it into two articles or a longer article accompanied by a short side part. Remember what a picture is worth. Photographs add interesting elements to your room, if you use something more creative than the traditional chief “smiling” shots.

If you choose not to use a full-color format, keep in mind that photographs reproduce best in shades of black. Do not overlook the details. Check spelling and grammar triple. Typographical errors can quickly damage your credibility and distract the reader. In addition to running the document through spelling and grammar, have someone edit, preferably someone who has not seen the previous article. a he or she will more likely you are to detect any error.

Include a feedback mechanism. Make it easy for readers to respond by including a contact name, phone and fax numbers, and e-mail and addresses of e-mail. Cost Cutters Looking for ways to reduce costs newsletter? a Here are some tips: Set another company coming to similar prospects. Divide the content and cost of the newsletter. Run your rough design for your local post office. Sometimes simple changes in size can reduce shipping costs. Get prices from at least three printers, and let them know you are requesting multiple bids for the job. Competition can help you get a better price. Provide an e-mail option. This allows you to save on postage and print, only if the client asks. The new laws are cracking down on unsolicited email. We have found newsletters to be a great marketing tool. Note, if you truly timely news, you can convert your newsletter subscription based on a newsletter. This can lead to another source of cash flow. We use newsletters as a mechanism marketing and a source of cash flow.


When we think about reducing the decurrent impacts to the environment of the transport, is necessary to make a historical and cultural analysis on the adopted options, to be able to plan and to make possible changes that promovo the citizenship, since the space of the city is for the man, who to each day searchs one better quality of life. In the process of urbanization of the cities, the streets are necessary for organization of the urban spaces, guaranteeing accesses to the properties (tested) and for the circulation want of people or vehicles tractive animal or motor, what already it gave importance to the streets (ways) since that the cities were vilarejos or villages; with the sprouting of the automobile, the technological advances, the industrial development postwar period, the priority for the ways started to be concern of the governing, and the investments in road workmanships will start to be development factor, therefore to guarantee the circulation meant to direct the growth of the city. In Brazil, the decade of 70, with the deceleration of the economy, the cities with its great ways, and great problems of circulation (congestions), added to the growth and population adensamento in the cities, due to mechanization and industrialization of the farming, the social and ambient problems already present dimension that planning and answers of the public administrators demand and between which the Management of the Transport, aiming at to promote the circulation of the people and to take care of of the environment. The cities had adopted solutions prioritizing the collective transport, and an example was what it happened in Curitiba, when already at this time already promoted an inversion in the ways, before with priority to the automobile, if it created ways special (narrow channels) for the collective transport what it functions well until the current days, and in other cities of bigger transport, solutions as meter had been adopted, and in level of federal government incentives and financings to promote the transport collective, aiming at to diminish the use of the automobile, the individual transport, which in function of the amount is responsible for great part of the pollution to the environment.

Professional Management

Social: practical part of the social philosophy, that indicates the norms the one that must adjust the relations between the diverse members of the society. For the definition of the Council of Supply Chain Management Professionals, ‘ ‘ Logistic it is the part of the Management of the Chain of Supplying that plans, implements and controls the flow and efficient and economic storage of raw materials, half-finished materials and products finished, as well as the information relative they, since the point of origin until the consumption point, with the intention to take care of to the requirements of clientes’ ‘ (Oak, 2002, P. 31). Knowing the definitions of ethics and logistic one asks that relations both can have. All the process developed for the logistic one: production, stockage, as well as the distribution chain, is developed by people.

Although all technological apparatus, and all the benefits that the technology of the information has brought for the sector of logistic, still thus without people nothing of this could be developed. It is exactly in this aspect that the organizations have neglected its bigger patrimony that are its collaborators. All necessary organization obligatorily of people stops to carry through its tasks wants either of simplest in the production or most complex in the most diverse administrative areas. Moreover when an organization aims at only the financial results of its productive chain, it starts to neglect and to deal with antiethical way the people. The ethics have been each time more banished of the relations and management of people. Where it is the ethics when subumanas horrias people are displayed to the load, where its labor laws are execrados, displayed social right the moral assdios and denied to them on behalf of a bigger profitability? The ethics were banished of this relation, however it would have all to be sustentculo of and any relationship inside of an organization.