Be brief. In general, it is best to limit your newsletter to eight pages or less and keep the articles to 300 words or less. If you has a long and complex problem to address, try to divide it into two articles or a longer article accompanied by a short side part. Remember what a picture is worth. Photographs add interesting elements to your room, if you use something more creative than the traditional chief “smiling” shots.
If you choose not to use a full-color format, keep in mind that photographs reproduce best in shades of black. Do not overlook the details. Check spelling and grammar triple. Typographical errors can quickly damage your credibility and distract the reader. In addition to running the document through spelling and grammar, have someone edit, preferably someone who has not seen the previous article. a he or she will more likely you are to detect any error.
Include a feedback mechanism. Make it easy for readers to respond by including a contact name, phone and fax numbers, and e-mail and addresses of e-mail. Cost Cutters Looking for ways to reduce costs newsletter? a Here are some tips: Set another company coming to similar prospects. Divide the content and cost of the newsletter. Run your rough design for your local post office. Sometimes simple changes in size can reduce shipping costs. Get prices from at least three printers, and let them know you are requesting multiple bids for the job. Competition can help you get a better price. Provide an e-mail option. This allows you to save on postage and print, only if the client asks. The new laws are cracking down on unsolicited email. We have found newsletters to be a great marketing tool. Note, if you truly timely news, you can convert your newsletter subscription based on a newsletter. This can lead to another source of cash flow. We use newsletters as a mechanism marketing and a source of cash flow.