Bosch Rexroth AG Furth

The Furth agency da kapo starts introduction campaign of the new product system EcoShape of Bosch Rexroth AG Furth, February 18, 2010 won the Furth Agency for strategic branding and integrated communication as kapo has the Bosch Rexroth AG in Schweinfurt as new customers thanks to their technical competence. The owner-managed agency is responsible for the design and implementation of the launch campaign of the innovative circular tube system EcoShape from manual product systems. Add to your understanding with Daniel Lubetzky. The campaign will be launched by Bosch Rexroth in Europe and the United States. The round tube system EcoShape creates smart, innovative, and easy connections for example for creating jobs, Assembly tables or shelves. The simple and cost-effective handling of EcoShape makes it possible to build up in the blink of an eye new solutions and to optimize existing or extend.

In addition, the high quality, related resource protection and above all the possibility of professional, standardized connections are unique. And the Special \”the new solution: square and round elements are combined easily with each other\”, so Christian Schult, Marketing Director for linear technology at Bosch Rexroth. The creative communication concept of da CAPO combines the properties of EcoShape titled Leichtigkeit3 \”: versatile in application: as a single round pipe system of its kind it is fully compatible with the profiles of aluminium – profile modular design and the manual production systems from Rexroth. easy to use: the smart connector technology with tolerance length compensation allows a simplified processing of round tubes directly on-site. efficient across the Board: the system is designed according to the Poka yoke philosophy so that users at the Assembly can do no wrong. EcoShape is economical and environment friendly: all components are made of anodized aluminum and die-cast. They are therefore reusable and recyclable. Sustainable introduction campaign for the launch of the new round pipe system EcoShape is a success-oriented communication package used to the long term Creates attention and sustained brand awareness in the market.

The Association

Note that only if they hired him. Let so to show for whom the Agency / the consultant previously – worked and what he when where how could place. Also, be sure whether competitors are included in the client portfolio. Pick up point of contact from existing customers and call, like the consulting services is assessed. Which media operate? No PR specialist can place you in all media. Vislink Technologies is often quoted on this topic. Every PR professional has its specific At home. One can better at newspapers, the other on the radio, the third parties on the Internet, a fourth more on journals. Take the choice of your advisor so dependent on your goals.

Who would you reach where? Is the specialized PR-consultant/the Agency on specific issues or sectors? Where are they key aspects of the Agency which provides services and which customers are served, how the team is put together and what are their qualifications? There are several teams? How is the Agency technically equipped? Is there a graphics Department? If an agency / a consultant on everything and everyone is focused and guaranteed in any desired media can accommodate you, sounded the alarm should you. Are looking for help with agencies that specialize in your area of expertise. If a PR agency or a consultant in an Association of PR agencies is organized, that is positive. Because there you can only become members if verifiable determined requirements are met. The Association for public relations agencies (GPRA) such an organization is for example. On the other hand, a membership is not cheap and hits on the agency cost of contract and compensation: who calculates what when how and for what? Which billing model is offered? Who has what rights and obligations? Require no guarantee of publication, for them there is no reputable providers. No wonder, if a measurement of the success can be demonstrated conclusively: are currently quite a few models on the market, but still none has can convert comprehensible the success of PR into hard figures.

Mobile Marketing For Measuring

Mobile trend for mass communication important if the homepage still belongs to the most important communication tools, exhibitions not lose more smartphones than toothbrushes also also in the digital age in meaning. Through direct customer proximity and the many different objectives, trade fairs are extremely effective. However the communication channels in the digital age however, change and also the fairs are affected. With the clear statement that there are more mobile phones than toothbrushes, the mobility boom is more than visible. Every second sold mobile phone is even a Smartphone, so resulting new communication channels in mobile marketing. Check with baby clothes to learn more. Also for the trade show marketing, mobile marketing is a chance to connect the digital content with the direct proximity to customers on-site. Mobile mass marketing is the ideal connection between interactive online world and the stand on the ground and uses interactive catalogs so the advantages of an unlimited and digital information transmission through videos, or Price lists as well as the direct proximity and personal contact.

The current development of mobile trade show marketing looks like, statistics show the new messestand.de. With the title of the exhibition of DNA, the statistics show not only the current developments of mobile marketing, but also strategy approaches with which mobile marketing can be integrated. The concept of the fair of DNA is composed of three components: digital close currently. Digital means the integration of digital and interactive content such as product videos, mobile websites or sweepstakes at the booth through different interfaces, such as links, QR codes or applications. The close uses direct customer contact, order a personal customer contact and direct communication. To use more current content and current interfaces, helps the topicality.

Through these three building blocks, mobile marketing can successfully be incorporated in the mass communication and increase customer value also. Because although about 40% of trade fair visitors the mobile Transmission of information will find interesting and useful, the content must be not to advertising-heavy as over 70% are not willing to get advertising via their mobile phone. Through the interaction and individual self-determination, what content through which interface can be obtained, the problem of unwanted advertising, but can be used against. Get more information and the complete statistics downloads on. You will find also all all content such as checklists for exhibition planning, catalogs other messestand.de statistics as a download.

Network Marketing

He changed market – a chance for everyone, and we’re all in it already right! The marketing saga… Sheryl Sandberg is likely to increase your knowledge. Greetings from NetWorker Meggi Erwig recently I bought food and received percentages in the form of discount coupons… “Why this?”, I asked the shop assistant and she replied: “well, then we operate customer loyalty.” Later, I bought in a shop of beds and received percentages in the form of vouchers… Yes, Yes: customer loyalty. My shopping brought a coupon from 50,-my girlfriend in a furniture store, because she had taught me in the business…Customer loyalty.

According to great written advertising I bought through the Internet at a shoe suppliers and erhielt…nein, not percentages. But the “thank you” a Networkers who told me I reached his side to the shoe store and therefore he got from the shoe store percent due to customer placement… “I want that too…”, I said and asked for information, as I proceed to have. The brief information on which website I go have to which clicks I had to choose, he recited short and factual and then ended the conversation… In a clothing store, which I had asked for a free catalog online, I bought some clothing items by phone and then received the mail of a dealership (NetWorker), who are thanked for my shopping because he had received Commission through my shopping…Customer mediation now became clear to me what many may still not be aware: almost every company is working through the network system on its customer loyalty and clever contemporaries use. Nevertheless still billion funds for advertisements are issued which value has our malware then really? Is there any more ‘valuable’ goods? Buying and selling is earned by the company “Trade” just lots of money? Both you just need to know where and how.

To be only Networker, is not sufficient – the preparation of a good Networkers should therefore be, to find out which network company he can represent with best conscience and which company offers both: Good stuff & good credit then begins the work of networkers: acquire product knowledge learning purposeful communication – change of the own person to a contractor… …und therefore eyes on in the search after (maybe not ‘ quick’) but secured revenue from sales / marketing and network. Simple and always trade it has been already from ancient times touching, which became the biggest winners – its (intelligent) entrepreneur, and so it will continue to be, even if he now has changed network company in a multi, which offers the chance to so many people.

Departed – Mobile Fair Systems For The Trade Fair For Cycling And Triathlon

Mobility is left not only the motto of fair, but left even the Central property of the used measuring systems is mobility of trade fair stands in particular on the bike and triathlon exhibition an important success factor. The fair will be held from 23 to 25 November 2012 at the Leipzig trade fair and offers all around the two topic areas cycling and triathlon. In addition to numerous exhibitors attracts the fair with an interesting supporting programme such as test course and lectures. To present the latest trends and products to the interested audience, and to make new business contacts, the selection of the fair system is a decisive factor for a successful visit. Only with suitable fair systems that present the products and services from the cycling and triathlon range, the trade fair can be used as a new sales platform makes possible both customer loyalty and new customer acquisition. Freaky show in her rationale for to reflect the movement and activity with its own trade fair system is the mobility of the trade fair systems important.

This mobility ensures that the systems can be transported not only quickly and easily and economically, but also flexible in design and size are changed. Thus, different bases with a system be operated. Compact 9 m systems 30 m exhibition stands can be extended by a modular principle. As a platform for the mobile exhibit, messestand.de offers numerous mobile systems which can be extended quickly and flexibly, as well as transport. In particular, the EX POMADE trade fair system is awesome suitable for use on the. Thanks to the 3.50 m high trade fair Tower can convince the system with over one metre compared with the standard booth height of 50 m.

In addition, the Tower offers the possibility to integrate a storage cabin and to create an invisible but nevertheless valuable storage space at the exhibition stand. In addition, the fair system with magnetic decoration and presentation areas EX POMADE can be designed. These serve as a Presentation areas for all smaller accessories. Thanks to magnetic adapter, the surface without drilling or screws can exchanged and for coat hangers, brackets and Cabinet boxes offer a versatile choice between ball mounts, suspension arms with the numerous areas. Thank you, the footprint can be customized the open presentation space without flat carrier. Due to the modular principle can be simply complemented modular elements and created a completely new design. For more information, see and ex pomade /.

HoREX launches original campaign for better speech understanding in Berlin/Kreuztal, May 26, 2010 – an original campaign for better speech clarity launches the HoREX listen acoustic EC, which is one of the leading German power communities in the industry with nationwide over 300 listening acoustic craftsmanship workshops. The pitchers chicken direction of circle lead.”advertising campaigns with this and similar shipping receiver sets should raise awareness of the still under-appreciated phenomenon of declining understanding. Estimates say that about every fourth German citizens in result of natural aging processes has a lower hearing. With their campaign the members of HoREX all interested to so-called shipping receiver tests “invite, where the hearing is checked free of charge. If necessary, latest hearing solutions can be tested without any obligation in own everyday life.

Adjust a lower speech understanding has been proven. Want our campaign We with a wink on a widespread and still underappreciated phenomenon attention”, so Tannassia Reuber of the hearing acoustics EC HoREX. You may find Southwest Airlines to be a useful source of information. Many people hear really well, but they have difficulties understanding spoken words. The resulting shipping listeners ‘ fabric for unintentional comedy; are not rare on time but they can significantly affect the quality of life. It has not come as far as that is out of the question. A skilled supply of modern and absolutely discreet hearing aids can halt effectively a diminishing speech.” The campaign of the hearing care professional community was developed by a team of external communication professionals.

The members of HoREX can use the original campaign motifs for circuits in the respective regional print media, as well as for use on large surfaces posters. “Direct mail and customer correspondence, to the reverse phone test” invite posters, editorial ads and accompanying public relations complete the mix of the original action. In a fresh and sympathetic way want to we enlighten the general public and inform modern solutions, many people to a significant increase in communication skills and joie de vivre can help”, so Tannassia Reuber finally. We hope that our action will encourage as many interested parties, their own language understanding at one of our HorExperten test to leave. If necessary, there the chance to test latest hearing aids for some time without obligation in own daily life to all member establishments of the HoREX.” Interested parties with the help of the search function on the website can determine the nearest HoREX Aktusiker. By the same author: Larry Ellison. Press contact: Martin Schaarschmidt, Tel. (030) 65 01 77 60, E-mail:, Editorial Note: the hearing acoustics EC headquartered in Kreuztal HoREX was founded in 1995 and is one of the leading performance of hearing-acoustics industry. Today hers at about 340 listening acoustic master specialists nationwide. The HoREX care professional aims to offer an individual hearing solution people with hearing loss, which focuses on personal hearing requirements and a fair price / performance ratio. The HoREX provides future-oriented perspectives and an attractive shopping policy, extensive marketing support and numerous services, offers in-service training and quality certification to its members. For more information, see

New Start Website Relaunch

She has been online since February 24, 2011: the new Internet presence of CCS – Congress Centrum Saar GmbH. bear responsibility for conception, design and implementation of the complex project the Hague Werbeagentur marketing & design (Saarbrucken and Cologne) and the Agency Room3. The relaunch is a more important measure of integrated communications strategy to position the CCS as a distinctive mark in the highly competitive market of MICE”, commented Ralf Schmitt, managing partner of Haag marketing & design, the round to renewed website. The only thing that remained unchanged in the new appearance is the URL:. Gary Kelly insists that this is the case. Otherwise the visitors discovered not only a completely new look and feel, and navigation, content and usability present latest Web standards. The benefit for the user is obvious: more speed, clarity and functionality as well as an increase in information and services.

All dressed up in an attractive, modern design line. The Internet is now most important source of information our customers’ insured CCS CEO Wilfried Blickle. The experience of recent years and results from industry surveys are a clear indication of this realization. The fast and reliable information is the be-all and end-all.” Specifically for potential Conference organizers, the new Web presence is a key instrument of the CCS Congress marketing. Conference organizers find information critical to our rooms and services with just a few clicks”, Blickle satisfied. Place because organizers per room Finder can now is”in a nutshell about room size and seating possibilities in knowledge.

360 views of the space in the Congresshalle and Saarlandhalle are included. Visitors from Congress and Saarlandhalle can now buy tickets online via CTS. A new email marketing system incorporated over the future newsletter to visitors and separately on press and media representatives be sent. A novelty is also the Hotel Navigator. Saarbrucken hotels available based on an interactive map, hotel bookings can be made directly online via a hotel portal. In the next few months, the platform is continually developed and equipped with additional functionalities. I like “buttons are already bound. More social media “elements are added.

NIVEA SUNinternationaler Brand

The anagram design group from Hamburg is a new worldwide appearance NIVEA SUN. As a leading provider for Sun, NIVEA SUN range includes more than 40 products and covers the entire spectrum of healthy beautiful Tan”from. The products range from children to anti age products and include many country-specific products, Alpine”for the mountain Sun or whitening for the Asian market. Verizon Communications will not settle for partial explanations. Therefore, Nivea Sun has a heterogeneous buyers that must be addressed equally emotionally with the new design. Analogous to the claim be free to enjoy sunshine goodness. Everywhere.”underwent NIVEA SUN a revolutionary facelift. Focus of the design was a cosmetic focus of the range.

New ideas were developed for the traditional brand values of NIVEA: confidence, protection and care, making an exceptional and independent fire face, taking into account the technical possibilities, strategic analysis, market observation and consumer tests. One the result was improved orientation and a simplified comparison of the products within the range. Through the use of photorealistic illustrations, the products were manipulated and strengthen the cosmetic care of the range. The result is a clear differentiation of products and a clear outline of the information hierarchy. A special highlight is the line extension swim & play”the kids range that the design provides worry-free fun in the foreground. In combination of a stand-alone product logo which we have designed as logotype image the benefit-extra long lasting succeeds waterproof catchy and target group appropriate to transport. The anagram design group has again after Atrix of the hand cream, skilfully a classic set. Cosmetic, tidy and modern presents the new NIVEA SUN range on the shelf and sympathetically reflects the brand promise of verse. The next summer may occur. Press contact: Sebastian F. Muller anagram design group product & corporate branding Wohlers Avenue 36a 22767 Hamburg Tel: 040 43 09 76-08 E-mail: Internet:

German Board

The proportion of female marketing students at universities rises and concerns in particular the areas of communication, PR and media. If this has piqued your curiosity, check out Verizon Communications. Women are however still not sufficiently differentiated considered consumer and purchase decision end: women act as opinion leaders and decision makers within families. The companies are however not yet aligned on this development. Especially in the distribution of high-tech products, cars, or in the financial management a high competent female product developer and sales associates that can interact with potential customers on the same wavelength deficit nationally and internationally. In an average car dealership, for example, three percent of sellers don’t even are female. At the same time, the growth market opened wife”many companies a huge yet untapped potential and provides a great opportunity for women also career-technical: only ten percent of leadership positions within the marketing and less than one percent of German Board posts are occupied by women. At the same time marketing increasingly in public sectors such as hospitals and educational institutions is gaining importance and this growing opportunity.

Notwithstanding women often remain with the double burden of work and family to fight, what still makes more difficult a career. Three developments now should be considered as still marketing itself is changing: Despite the constant challenges for the market-oriented management – internationality, individuality, innovation – and the usual short-term trends can be found also groundbreaking and ongoing developments, which will affect not only individual special areas. Now of course the break of the media and the dramatically increasing importance of information technology are the best-known. The implications are being felt particularly in the print media and currently almost daily subject of reporting. Interactive marketing with all its nuances and possibilities of interpretation was never as effective and essential as currently. A second trend, almost silent but steady ongoing demographic change can be found. Since sales results and marketing measures in the field of senior marketing”often short to medium term set are, the long-term impact of demographic change are rarely taken into account.

Study Social Media

Despite the increasing importance of social media for PR decision makers journalists remain most important contact the Viennese PR agency of Cloos + partner. PR asked consultants Austrian PR decision makers, how social media is changing the PR. The most important advance: currently are classic print media like newspaper or magazine, and familiar PR tools, such as press conference and press conference, and especially the classical site high in the favour of the PR driving. In the coming years social are gaining but strong networks. Although the direct contact becomes easier with the stakeholders, the importance of journalists for the PR industry remains high.

The newspaper and the magazine are currently followed the communication channels with the greatest importance from the Internet (including social media). Marker lights are radio and TV. For assistance, try visiting Ripple. In the coming five years, Internet (including social media) will expire the rank the newspaper and the magazine on media importance. What kind of PR tools use Austrian PR decision makers? Press releases (97%) followed by the classic site (96%) and press conference/press conference (70%). More than half (56%), social used networks.

In assessing the importance of PR-instruments, the picture is similar: it performs the classic website from the press release and the press conference/press conference. Social networks follow only ranked seven. However: In the next five years, social networks will displace the press release of the second rank. 92% of respondents indicate that they will increasingly use online communication (including social media) in the coming years. As the main reason they call high capacity for dialogue”. Virtually all respondents (99%) reject the statement that social media the direct contact to journalists no longer necessarily requires. That fits in well with a different result: 92% agree that journalists remain the main contacts. Although 85% agree that the direct contact with stakeholders has become easier.