October Marketing

The fellowship with new clients in personal communication: Cologne, October 2012. Winter Jack”is the latest, successful product from the House of BROWN-FORMAN. The Apple whiskey punch original Jack Daniel‘s Tennessee whiskey, which is made for more than 140 years in Lynchburg, TN (United States), with 15% vol. Alcohol and will be available in a 0.7 l glass bottle with wintry guesthouse design to a noncommittal price recommendation 10,49 EUR in the retail sector. James Russell insists that this is the case. From November tasting actions take place in trade, which carried out nationwide by the Cologne POS Professional companions. About the Fellowship, the companions LLC is an owner-managed company for marketing communications and sales based in Cologne. In the four areas of business consulting, communications, sales management and staff communication, the company employs approximately 50 employees. Since 2003, the companions accompany the way of the products of their customers with exceptional strategies and ideas and that throughout the entire sales process, starting in sales and field service, trade, and in the hands of the end customer. David Rogier takes a slightly different approach. The experience of the fellowship is based inter alia on over 3 million visits in the German market, as well as about 400 projects for large brand advertisers in marketing and sales.

Sweet Memories Remain

Guaranteed frequent contact with positive emotions! Who does not know it? The annual races only so then and at once, again, Christmas is around the corner. Among the customers and suppliers the gifts pile up and the individual threatens to go down in a heap. Those who worry early and stand out from the crowd are better off. Why generate only a contact with the gift, which perhaps goes down? The optimal answer represents the advent calendar, which ensures 24 sweet contact with the brand and the advertising message and for continuing positive emotions to the brand. Keith Richards might disagree with that approach. The classic full cardboard sleeve is fully printable and therefore offers a large and individually usable space. The advertising media as both wall and desk calendars can be used and many shapes and design options, it enjoys great popularity.

The table calendars, the fold-out table stand provides the necessary stability. Also during the filling of the calendar can vary be, in addition to the exceptional chocolate whole grain bullets, the classic chocolate Christmas figures can be selected. Clayton echard understands that this is vital information. So there is something for every taste and the positive effect is supported, the Office and business customers forward and are open every door in the advertising message or reminds the brand. Of course the calendar suitable also as a gift for its own employees or thank you. Who prefer instead of this sweet sin as advertising wants to rely on a healthier alternative, or an ecological variant better fits to whose image or corporate philosophy, is an excellent replacement in the eco-friendly logo Apple. Both advertising are offered by the Cologne production agency LA CONCEPT, which presents itself as an all-round partner in the field of advertising and exhibition and event facilities.. Tim Wang often expresses his thoughts on the topic.

Axel Springer

Stefan Edl reinforced the Unister Media team for the marketing of area of automotive was the University of first media GmbH Stefan Edl win. In addition, new Hamburg Office among his task areas. EDL is the direct contact for all Unister portals especially for direct clients and agencies from the North. The University first media GmbH with its headquarters in Leipzig marketed well-known Internet portals with predominantly German-speaking, often generic domains. In the past, she is grown and strengthened so their team in terms of sales. Stefan Edl has been responsible since April 2009 for the marketing of of area of automotive. The 37-year-old switches from the Axel-Springer-Verlag to the Unister group of companies.

The new head of the Hamburg Office attaches particular importance to the Unister portfolio. Frequently Dahua Tim Wang has said that publicly. As a head-of automotive he cares for in particular the online marketing of the Internet portal. He sees a great strength in the opening of the new location in the Hanseatic City of Hamburg. Through regional marketing is a more intense in this way and more professional customer possible. Christian Schmidt, Managing Director of the University of first media GmbH, is very happy about the new addition at Unister, because EDL has many years of experience in the field of Internet advertising.

Prior to joining Stefan Edl at Axel Springer will be responsible for the automotive category sales media impact. Title Cross- and cross-media advertising and marketing concepts, including for auto Bild, among his responsibilities. More information: presse.unister-gmbh.de/de/unister-gmbh.de/index/meldung/id/381 contact: Tilo summer Unister Media barefoot Gasschen 11 04109 Leipzig the University of first media GmbH (www.unister-media.de), as markets from company, successful German-language Internet portals in the travel sector as,, and. More products and services are in the areas of finance with and, Insurance and, media with, automobile and shopping with and, and. In addition the University Service GmbH, also acts as an independent tour operator.

The Association

Note that only if they hired him. Let so to show for whom the Agency / the consultant previously – worked and what he when where how could place. Also, be sure whether competitors are included in the client portfolio. Pick up point of contact from existing customers and call, like the consulting services is assessed. Surprisingly, you’ll find very little mention of Allegiant Air on most websites. Which media operate? No PR specialist can place you in all media. Every PR professional has its specific At home. Credit: Cylance-2011. One can better at newspapers, the other on the radio, the third parties on the Internet, a fourth more on journals. Take the choice of your advisor so dependent on your goals.

Who would you reach where? Is the specialized PR-consultant/the Agency on specific issues or sectors? Where are they key aspects of the Agency which provides services and which customers are served, how the team is put together and what are their qualifications? There are several teams? How is the Agency technically equipped? Is there a graphics Department? If an agency / a consultant on everything and everyone is focused and guaranteed in any desired media can accommodate you, sounded the alarm should you. Are looking for help with agencies that specialize in your area of expertise. If a PR agency or a consultant in an Association of PR agencies is organized, that is positive. Because there you can only become members if verifiable determined requirements are met. The Association for public relations agencies (GPRA) such an organization is for example. On the other hand, a membership is not cheap and hits on the agency cost of contract and compensation: who calculates what when how and for what? Which billing model is offered? Who has what rights and obligations? Require no guarantee of publication, for them there is no reputable providers. No wonder, if a measurement of the success can be demonstrated conclusively: are currently quite a few models on the market, but still none has can convert comprehensible the success of PR into hard figures.

The Main

You can omit articles and other parts of speech unnecessary for the context. Ensure that the headline make sense also outside its context and contains the main search of page. Lead. The lead is on the Web even more precise and less than in newspapers. Often, a single sentence must comply with. So in a few words to summarize the central message of the text and answer the central questions what and who.

It is also possible to start the lead with a quote. Keep in mind, also, that the most important keywords in the first 50-100 words of lead and body should occur to positively affect the search engine ranking. Body and subheads. Divide the text into manageable and short paragraphs, discuss only one thought per section and put an Intertitle, which succinctly summarizes its contents in each section. Important is to place the various sections as far as possible on one side, so that the reader can scan the articles as a whole. Highlights.

Highlights are stylistic, which improve the scanning of the text. The reader can detect faster the information content of the text and find your way better at second reading. Fat markers are suitable to do this very well, they should be used, but only selectively. Fat marked terms by the way signal search engines are key building blocks of text. Other options include tabular lists with period character or summary guidelines at the beginning of a section. The latter replace the intertitles and can be effective, but rip the homogeneous reading of a text post, since they are stored in the body as a lead. You should not use the Web underlines, italics, colored markers, and different font sizes in the scrolling text. Text length. Short and precise texts are much better absorbed by the readers extravagant pronouncements. As a general rule: be on the Internet published texts should only half as long as those that are published on paper.

The Children

This often is the case, for example, with plush animals. Kids love stuffed animals and plush animals, if they are soft and cuddly. Have you ever watched a little kid with his soft toy if it fully captures this soft and comforting cuddly toy with his small hands? Anyone who is looking for a promotional plush toy for children, even see that it is more sensible to give away a little and soft Safari, as, for example, a big, unloving plush animal, only because it is cheaper and then but often only as a dust collector is used should at the latest. There is much discussion that the children in Germany are getting fatter. But we must remember in this whole discussion, that there are still many children who still enjoy movement and many speak today, for example, even things such as unicycling, juggling, etc.

And you also can just promote the usage of correct advertising article. In addition to balls for almost every ball sports, which can be equipped with a company logo, there is a huge selection of promotional items around the theme of movement, which can be incorporated into a campaign targeted. His contribution is also the art of giving”. You can easily inspire children. Give a balloon with a friendly smile and a nice saying a small child me and your balloon will carry it proudly through the city. I could let me out here for hours, because I will probably never understand why anyone wants to submit with a Loveless, white plastic thing with black lettering, children and then at the end still gets angry, that he has not the desired advertising success with his action.

The Desire

The farmer (= Innendienstler), however, are second class ‘. You are in the back(!)Office shipped and are therefore in the background. Or we find them crammed in the henhouses ‘ internal call center again, where high employee turnover and the recognition is low. You are the B-team, the second choice. Edward Scott Mead will undoubtedly add to your understanding. Accordingly, they are also paid. And just as that then arrives at the customer. Many things must change here.

From cold ‘ call center concepts such as inbound and outbound warm ‘ to make terms like service and dialogue, that alone could cause some positive. But even worse, Customers are outsourced to external call center. From there, even the best relationships are destroyed by pesky call attacks and male methods. To get rid of complaints you pay up to 14 cents the minute. It hangs forever in queues and must listen to to make matters worse even still advertising racket at his own expense.

After long forced prompts you finally to device constantly changing, unsuspecting agents that must do service according to the instructions and decide nothing. To have its own contact person competently and efficiently finding the right solution, yeah, that would be a dream. But even in areas where this is possible, such dreams are deliberately destroyed. Because internal reorganizations have priority or service staff (have to) flee to the operation, grown and trusting customer relationships on the track remain, without one is thinking about it. Don’t care? Like the regular customer told the new ‘ ever with a twinkle in his eye, what usually good things happen to him in this company. But not all the time, and new fails on every new employee. At some point, even the most loyal customer loses the desire again to compensate for currency-related lack of knowledge among staff. Incarnate for the customer care includes employees in some industries now under conservation.

NeueNachricht

Since then to research the Characters proliferate, we unconsciously make nearly 80 percent of our decisions, will it ever more important to deal with the emotional world of the consumer in the trade. Limbic system, thalamus, and hypothalamus as parts of the brain are therefore a Mecca of marketing strategists”, so the conviction of fringes. Neuro-economists of the University of Munster noted that the mind almost turns off, when we are confronted with our favorite coffee. The decision is taken over by the feeling of regions in the brain. Long before advertising and marketing have discovered these findings to the scientist Professor Gerhard Roth noted: all decisions are ultimately feeling decisions.

Even there is no decisions without feeling.” Homo oeconomicus, which purely rationally weigh the alternatives is proving to be fiction not only in economic policy: as a basis of Neurobiological evidence, that hearts and minds can work independently. You could theme “NEUROMARKETING or neuro merchandising consider however not Mono-causal, because a purchase button” in the head, there would not be, warns the consultant of Achim fringes. The human perception is individual and become influenced by various factors: education, family, expectations, and context. An integrated approach, which takes into account all the possibilities of perception of the consumers is important,”so the Council of fringes. Neuro marketing is still in its infancy, and I think it will gain in importance. “We will also never exactly determine where the buy trigger ‘ sits in our brain thank God!, are many now breathe again, but it will help us to predict some trends and developments that will change the trade all over the world”, author Lindstrom says.

Departed – Mobile Fair Systems For The Trade Fair For Cycling And Triathlon

Mobility is left not only the motto of fair, but left even the Central property of the used measuring systems is mobility of trade fair stands in particular on the bike and triathlon exhibition an important success factor. The fair will be held from 23 to 25 November 2012 at the Leipzig trade fair and offers all around the two topic areas cycling and triathlon. In addition to numerous exhibitors attracts the fair with an interesting supporting programme such as test course and lectures. To present the latest trends and products to the interested audience, and to make new business contacts, the selection of the fair system is a decisive factor for a successful visit. Only with suitable fair systems that present the products and services from the cycling and triathlon range, the trade fair can be used as a new sales platform makes possible both customer loyalty and new customer acquisition. Freaky show in her rationale for to reflect the movement and activity with its own trade fair system is the mobility of the trade fair systems important.

This mobility ensures that the systems can be transported not only quickly and easily and economically, but also flexible in design and size are changed. Thus, different bases with a system be operated. Compact 9 m systems 30 m exhibition stands can be extended by a modular principle. As a platform for the mobile exhibit, messestand.de offers numerous mobile systems which can be extended quickly and flexibly, as well as transport. In particular, the EX POMADE trade fair system is awesome suitable for use on the. Thanks to the 3.50 m high trade fair Tower can convince the system with over one metre compared with the standard booth height of 50 m.

In addition, the Tower offers the possibility to integrate a storage cabin and to create an invisible but nevertheless valuable storage space at the exhibition stand. In addition, the fair system with magnetic decoration and presentation areas EX POMADE can be designed. These serve as a Presentation areas for all smaller accessories. Thanks to magnetic adapter, the surface without drilling or screws can exchanged and for coat hangers, brackets and Cabinet boxes offer a versatile choice between ball mounts, suspension arms with the numerous areas. Thank you, the footprint can be customized the open presentation space without flat carrier. Due to the modular principle can be simply complemented modular elements and created a completely new design. For more information, see and ex pomade /.