Press releases are used by all major companies to inform the media about its internal affairs. Below we introduce you to the rules of writing and distributing press releases, its main parts, the structure and requirements. Press release consists of several parts. It begins with a header, followed by a summary of a press release for him – the actual content and, finally, contact information. Well-written press release will attract attention of journalists and ensure good visibility in the network. The first part is the title of the press release.
He should be decorated accordingly. This means that every word in the title is spelled with a capital letter, except for prepositions. Ideally, the title should not exceed 170 characters, the point at the end. The title should be specific to attract attention. Some journalists are browsing the hundreds of press releases every day, so should your stand out. Paragraph with a summary of the press release generally consists of one sentence. He does not simply repeat the title or first paragraph of the main text.
It simply conveys a sense of release in other words. Next comes the actual text of the press release. In press release, is called the body. In the first paragraph, known as the "lead", contains the most important information. You must remember that in the press release sentences and paragraphs should be short, a paragraph should be about three or four lines. The first couple of paragraphs should answer the questions who, what, when, where, why and how.Tags: business, Business on the Internet