administration and businesses

2008). In accordance with I castrate (2000), the terceirizao must be seen as an advance of the administration techniques, making possible bigger number of companies in functioning, with evident distribution of capital for a bigger number of people, reduction of internal administrative costs, with equivalent reduction of indirect costs, improves of the quality of the services. With the practical one of terceirizar, the employer can until obtaining to diminish the idle time inside of its environment of work and to increase, in this manner, the productivity. Example of this to the Volkswagen company has terceirizado its activities, inside of the proper company, as form of reduction of costs with supplies, expedition, transport and others. (MIRAGLIA, 2008) According to Martins (2001), the main advantage under the administrative aspect would be of if having alternative to also improve the product quality or vendido service and the productivity. It would be a form also of if inside getting a total quality control of company, being that one of the objectives basic of the administrators it is the reduction of the working and previdencirios incubencies, beyond the final markdown of the product. By means of the views of the activities-half so that third they execute, the companies obtain to dedicate with persistence and concentration to the development of its activity-end.

Some advantages exist that the companies can have when terceirizar activities – (SEBRAE half. 2010). simplified administrative Estrutura more; Mais participation and persistence in the activity-end of the company; Concentrao of the talentos in the main business of the company; Reduo of Costs; Maior management of the staff and the tasks; Possibilidade of rescission of in agreement contract preset conditions; Controle of the terceirizada activity on account of the proper company; Menores expenditures with acquisition and maintenance, machines, devices uniforms; Ampliao of market for small business companies. For Miraglia (2008), the lender of services chooses third, that he will be responsible for playing the function contracted for the company-customer, subjecting the terceirizado worker to its directive paper.

Many companies they are worried in enlisting employees, with high level of qualification, many requirements and, however the position nor always demands the qualification in question. In other cases, the company possesss employees with potential beyond what the same she develops, and is very not explored this capital to the disposal. So that the company possesss and develops its intellectual capital, it is extremely necessary, that since the election of the employees, the vision of the company is focada for what really necessary it and what it needs to develop. From the election, the employees must be developed and be adjusted in its positions in agreement the profile that fits better them and that better it brings resulted for the company. nclusion. He does not advance to exist a qualified professional if the same he does not develop and he adds value the company. The valuation of the intellectual capital needs to be seen, as an investment for attainment of competitive advantage for the company.

Thus this article has as objective to analyze the concept of human potential management of people in the business administration. 2 the HUMAN CAPITAL AND INTELLECTUAL intellectual Capital is a subject that comes being argued in the last times for diverse authors, for in fact being today the differential in the companies. Stewart (1998) appraises the intellectual capital as the addition of the knowledge of all the people of the company, who involves the knowledge, methodologies, patents, projects and relationships, that is, for it the intellectual capital is all the intangible capital of the organization, that exactly being of difficult mensurao is the factor that provides competitive advantage. Brooking (1996, apud Antunes, 2000), defines intellectual capital as the combination of intangible assets, that bring benefits for the companies and that they enable its functioning. For the author the intellectual capital can be divided in four categories: asset of market, human, active assets of copyright and infrastructure asset.