Federal Government

A digression on the mechanics of this form of political mass communication close elections in Bavaria and in the Federal Government and that hot campaign phase is signalled audibly with the today’s TV duel between the leading candidates Angela Merkel and Peer Steinbruck. Is the Internet despite television is still the range most powerful mass media. Reason enough for politicians of any stripes, located in the various television talk shows of our Republic invite to get to Polish your image and place your slogans as credible. Basically this media presence risks however. Because just because everything is staged, the success depends on the goodwill of the permanently observing spectator who sees everything and seems omnipresent. If a player finally ruled not the art of self-expression, this can quickly lead to fall to the public in disgrace.

In this context, Sabine is probably the Bavarian Minister-President and former CDU/CSU candidate for Chancellor Edmund Stoiber in the Bundestag election in 2002 in the political-talk round A media meltdown undermined Christiansen. Based on the analysis of Edmund Stoiber’s national behavior, can be quite vividly present themselves, which is not recommended for a such televised statement. Edmund Stoiber mistook detailed knowledge of statistics for content clarity. Instead of articulating clear positions on the key issues, the front-runner in the presentation of detailed economic data entangled. What should convey competence, ultimately led to the reduction of same. Edmund Stoiber had underestimated that the television for a such wealth of evidence is not made. Rather, the television requires clear, trenchant statements which condense the complexity of political processes by voltage, reduction and simplification on the substantive issues to be tangible for the viewers. This is also an authentic appearance of utmost importance; obvious acting rarely creates advantages. The authentic presentation of authenticity however is probably most difficult task that a politician can expect of themselves.