Communication at the right time in the right places. Small and medium-sized enterprises often lack appropriate resources to the bandwidth of marketing itself to take advantage of. For this reason the electronic commerce competence centre Ruhr (EC-Ruhr) the lower Rhine Chamber of Commerce Duisburg hosted a briefing on the topic of multi-channel marketing. PIM systems form the basis In the context of this event informed Holger Fissmann, consultant of the marketing agency Wehl man, as the multichannel marketing must be inserted. Hear other arguments on the topic with Bernard Golden . The goal of multichannel marketing is to use the different behaviors of the search for information by companies. Just so it can be ensured that held the communication and marketing at the right time in the right places. Supporting this work called PIM (product information management) systems. They allow a structured management of media-neutral product information.
This leads to the possibility to use the data from a data base for various applications in the multichannel marketing. PIMagento as a further development, the marketing agency Wehl man goes even one step further, offered a product which PIMagento is called. The solution is based on the royalty-free webshop system Magento and extends through proprietary extensions with the features of a classic PIM system. Without hesitation cloud computing explained all about the problem. So a performance offered by home, which serves essential components of multichannel marketing. Interested parties of this basic approach for multichannel marketing can inform themselves extensively on the Web page and free request a media check. This check reveals the potential in terms of multichannel marketing among others. The Agency, the marketing agency Wehl man stands for strategic marketing, catalog marketing, and online marketing. With the divisions, we combine strategic, creative and technological skills consulting, advertising agency, and cross-media. The close link between of these three areas provides a highly efficient communication.Tags: internet & multimedia