And they hire passionate people with their work and therefore with their customers. Not fit meno it doubt Kotler, who must be willing to change the view, your company must have a dream, must have the ability to see and identify what is happening in society, think how can affect you these events and finally: create something, innovate something to help and have a positive impact to society. Join the companies and clients allows to develop products according to the needs of the consumers ultimately as cnnexpansion.com points out, Kotler gives companies some recommendations to make against changes to their consumers and their markets. 1 Includes your clients in the creative process. All firms more enthusiastic should be aliquotted customers and see what ideas can bring. That’s marketing 3.0?.
The expert referred to this process as consumer co-creation. An example of this is Harley Davidson which brings together his closest fans with their engineers to develop new models of motorcycles. 2. Supports your community. Companies should show their concern for the world. It can act as a good citizen and be profitable?, according to Kotler companies that care about their community and country exceed similar signatures that do not give importance to these issues.
3 It raises several scenarios for contingencies. The problem today is that strategies decay very easy even if they are good () strategies become increasingly obsolete in this ever-changing world and should be reviewed. To anticipate changes the expert suggests creating an early alarm system and the planning of scenarios that precede to the strategic planning and tactical planning to mode react fast and accurate during contingencies. 4 Know your competition. Each of you in their companies should hire someone who has worked with a large competitor. Incidentally, they end up in court unless it is done under legal terms. Kotler believes that it is important to know how the company is perceived by the competition, which are the weak points and what they must drive? 5 Create rules at the time of consuming technology. It is necessary to develop recommendation systems, in what refers to technology, i.e., at the time of purchasing any product we must generate certain rules such as what type of models, prices or features we seek to make the election less complex. Specifically, as indicated by buenastareas.com, marketing 3.0, is one that aligns products with the soul of the people, in which buyers are able to fall for their brands and not to look at any more. Marketing 3.0 tries to build a bond of love between brands and people. It is the future. Points out revistaneo.blog.terra.com.mx, that takes into account the Kotler marketing Guru, wrote a book on the subject, with this same title (Marketing 3.0).In essence is the vision of our time for the most current markets strategist. Those who respond to the demands and lifestyles that correspond to the values of Postmodernity. A demand requiring signatures and marks a social commitment to ensure a better world and eradicate human and natural calamities. * Annotations of professorship marketing, quality and productivity management postgraduate program, virtual classroom.