unstable setting: low anchorage of the setting in the long term memory of the consumer marketing highly changeable. For the marketing, settings mean the influence of settings through the use of appropriate communication tools and the appropriate design of the communication presence, the influence of settings in the product policy, in which the design of existing and new products and brand management can make a significant contribution. Settings for the marketing on the sales policy, especially on the design of sales activities. Source: by de.wikipedia.org/wiki/…; Author To 1.5) the buying process: expectancy > selection > Power: Ethnicity, social context (peer), age, gender, be score (attribute, value world) issue identification (is > should generic/General or selective/specific;) Improvement) > Solution Finder (opportunity) > search information > selection, assessment > decision. Motivation, true perception, memory, information processing (selection, organization, and interpretation), knowledge, from choice, decision (to buy, rent, lease, lease), conditioning, activation to 1.6) the replacement phase: expectancy > selection > performance: DIS confirmation: satisfaction vs. dissatisfaction it costs about five times more to acquire a new customer/TV. Dissatisfied customers up to 10 times tell their anger, but not your seller. Around 95% of satisfied the customers buy, after successful complaint, again with the same provider.
> Customer / customer is an a person or an institution, an obvious interest in the conclusion of the contract for the purpose of obtaining a product or a service shows to a company or an institution. “DIN EN ISO 8402 defines customer as the recipient of a product supplied by the supplier”, within the framework of a contract situation, also principal is called. Once the business is established and completed by conclusion of the contract, and payment and transfer of ownership, the customer becomes the buyer. Provider and consumer relations: Consumer (consumer) companies (business) public organization (Administration) consumer C2C C2B C2A company B2C B2B B2A public organization A2C A2B A2A generally focuses the marketing research on the two constellations of business-to-consumer (B2C) and business-to-business (B2B), so the consumer behaviour of individuals or smaller groups and the transactions between enterprises in the meaning of buyers and suppliers.