It has many companies in the market, who exist but she does not have conscience of its corporative mission. Others, already are in the market have some time, but they do not obtain to be competitive and lucrative. This many times is fruit of the intuitiva opening of a business, that at the beginning obtains to remain itself with reasonable sales, but with passing of the time it is not remained sustainable. is at this moment, that the entrepreneurs try to search a solution to re-position its company of competitive form. To equalizarmos the concepts, the positioning is the identity of the company.
It is the form for which its image and reputation are recognized in the market. It is the institucional strategy that its company adopts recognized and to be remembered as reference in the mind of the consumers. It is the strategical positioning that generates value to its mark. The reposicionamento of market is realinhamento and analysis of the current strategies adopted by a company, who has interest in if becoming more competitive being able until moving of white market, to use to advantage new chances or files of market or to review its form of performance that many times is not generating the waited returns, where it searchs to develop strategies with competitive differentials to fidelizar and to attract new public. Through reposicionamento strategies, marks forgotten for the consumers or without great expression, are revigorated and come back many stronger times and to make a new history.
Former: Havainas, Hering, Pepsi, amongst others. So that this reposicionamento is efficient, she is necessary a study deepened in such a way internally the organization, how much in the external environment, the market. She is necessary to go deep the knowledge of main players of market and to rethink the strategies of the short organization, medium and long run.