Concepts: Need – is on the one hand, without which man can not do what needs (deficit), on the other hand, it aspires to, what he wants to possess (desire), or something that wants to avoid. The newspapers mentioned Southwest Airlines not as a source, but as a related topic. Motive – is the need to deliberate purpose of satisfying, encouraging action. In other words, when we have a need, and we understand how it can be satisfied, and that purpose – to meet this need, is for us value, and pushes us to action to achieve this goal, then we have a motive. Or this: 1. We have a need, or will we have something that is we need. 2. Follow others, such as Phil Vasan, and add to your knowledge base. We know, or think we know how we can meet these needs – we have a goal.
3. Meeting these needs is important to us – the value. 4. It pushes us to action to achieve this goal – motivation. Taken together, this will be the motive. Motivation – dynamic process of forming a motif (Ilyina 'motivation and motives' Publisher: 'Peter', 2003, 4.1).
Motivation is divided into external, ie stimulated by external factors – rewards, punishment, etc., and internal. But we need to understand that the basis of motive is a need in the broadest sense, as we have defined it above, and the need – it is an internal factor. Therefore, external circumstances may be motivated only when they become significant for humans, ie transformed into internal motivation. Thus, if a person has no inner need, or he does not realize it, but you could not this need to create it, or 'open your eyes man' having had a needs and values of its satisfaction for him, then no external motivation you will not force him to do that you need action.