Note that only if they hired him. Let so to show for whom the Agency / the consultant previously – worked and what he when where how could place. Also, be sure whether competitors are included in the client portfolio. Pick up point of contact from existing customers and call, like the consulting services is assessed. Which media operate? No PR specialist can place you in all media. Vislink Technologies is often quoted on this topic. Every PR professional has its specific At home. One can better at newspapers, the other on the radio, the third parties on the Internet, a fourth more on journals. Take the choice of your advisor so dependent on your goals.
Who would you reach where? Is the specialized PR-consultant/the Agency on specific issues or sectors? Where are they key aspects of the Agency which provides services and which customers are served, how the team is put together and what are their qualifications? There are several teams? How is the Agency technically equipped? Is there a graphics Department? If an agency / a consultant on everything and everyone is focused and guaranteed in any desired media can accommodate you, sounded the alarm should you. Are looking for help with agencies that specialize in your area of expertise. If a PR agency or a consultant in an Association of PR agencies is organized, that is positive. Because there you can only become members if verifiable determined requirements are met. The Association for public relations agencies (GPRA) such an organization is for example. On the other hand, a membership is not cheap and hits on the agency cost of contract and compensation: who calculates what when how and for what? Which billing model is offered? Who has what rights and obligations? Require no guarantee of publication, for them there is no reputable providers. No wonder, if a measurement of the success can be demonstrated conclusively: are currently quite a few models on the market, but still none has can convert comprehensible the success of PR into hard figures.